The next competitive gap in enterprise AI may come from how effectively organizations apply AI to high-value business functions. Futurum Research finds that 62% see significant AI impact in finance, followed by 59% in customer service. Another 57% point to customer support and CX as a leading GenAI use case, while 48% prioritize supply chain for agentic AI deployment. In partnership with @Oracle, @TheFuturumGroup examines what enterprises need to turn common AI capabilities into more differentiated business outcomes. The brief explores how industry-specific data and real operational workflows can support more relevant decisions, automation and AI experiences. 📄 Download the full brief to learn how industry-specific data can turn AI investment into differentiated business value: #EnterpriseAI# #GenerativeAI# #DataStrategy# #Oracle# #Futurum#