Built a pretty cool automated outbound sales system with
@ClaudeDevs and
@Muse
Claude helped build the entire workflow using a few Python scripts, Google Sheets, Gmail, and Muse for research.
Here’s how it works:
A daily script scans my last 14 days of published content and identifies companies we’ve covered, mentioned frequently, or that recently raised funding.
It filters out existing sponsors, previous outreach, and bad leads, then sends qualified companies to Muse through Google Sheets.
Muse researches decision-makers, finds their emails, and returns sources.
An hourly script validates the results and feeds them back into our CRM.
Claude picks up the qualified leads, verifies inferred emails through Clay, and writes personalized pitches referencing our actual articles.
Everything lands in Gmail Drafts for my approval. Follow-ups and responses are tracked automatically.
The cool part is that Claude and Muse aren’t directly connected. The scripts and Google Sheets act as the bridge between them.
We’ve gone from ~30 Claude steps per email to just 3–5.
Content → Leads → Research → Personalized Outreach → Sponsors → More Content.
An AI-powered sales flywheel that largely runs itself.