DAN IVES SAYS THE APPLE SELLOFF IS AN OVERREACTION, AND HE IS PUTTING NUMBERS ON IT Apple $AAPL just raised prices across its lineup, citing a surge in chip and memory costs, and the stock dropped on fears that margins are about to get crushed. Ives thinks the market has this wrong: On CNBC, Dan @DivesTech argued the actual earnings hit is small, in his estimate less than 2% to 3% on EPS, because Apple held off on price increases as long as it could and is moving in deliberate steps. He framed Apple as a supply-chain operator entering a three-year hardware cycle, and said a year from now the question will be why the margin damage everyone feared never showed up. On how bad costs have gotten, he pointed to Tim Cook's own words to the Wall Street Journal: "This is a 100-year flood." Microsoft made the same move on Xbox, citing memory prices up more than 2.5x. His bigger read: the megacaps are funding the AI buildout while memory and chip names reap the benefit, but once that spending starts to monetize, he expects the pricing power to swing back.