Amazon made $68.6 billion from ads in 2025 That money exists because people stare at screens while they shop Every sponsored product, every banner, every "you might also like" only works if a human is looking Now imagine AI agents doing the shopping The agent doesn't scroll, and it doesn't see ads. It just buys what you asked for…compares and buys what’s best for you directly…agent sees ad banner as a trash can That's tens of billions in ad revenue at risk So why would Amazon allow a sale that kills its own ad business? They won't Amazon is already blocking AI agents from shopping on its site, it happened with muse and perplexity and it's not the only one As the agent economy arrives, these companies are going to be a giant pain in the backside Normal people who just want their AI agent to handle the shopping will keep hitting walls and blocks They’d rather keep us stuck in the 1970s than lose their ad revenue…. and become a giant pain in the backside