Emergence Media(@_EMAgency):We stopped trusting engagement rate after this. We tracked 1,061 leads across 75+ Web3 campaigns. One thing became very obvious: High engagement does not always mean high conversions. One KOL with 2.3% engagement drove 40% of total signups. Another with 8.1% engagement drove almost nothing. That’s why we think a lot of projects still focus too much on: → likes → impressions → comments instead of: → wallet connections → signups → actual user actions Curious what metric other teams care about the most now 👀

Emergence Media

@_EMAgency

We help Web3 projects build durable distribution | 65+ brands scaled | Systems that survive hype cycles | Real users, Real Impressions

Joined January 2025

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Emergence Media@_EMAgency

2026.05.14 10:30

We stopped trusting engagement rate after this. We tracked 1,061 leads across 75+ Web3 campaigns. One thing became very obvious: High engagement does not always mean high conversions. One KOL with 2.3% engagement drove 40% of total signups. Another with 8.1% engagement drove almost nothing. That’s why we think a lot of projects still focus too much on: → likes → impressions → comments instead of: → wallet connections → signups → actual user actions Curious what metric other teams care about the most now 👀