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Emergence Media
@_EMAgency
We help Web3 projects build durable distribution | 65+ brands scaled | Systems that survive hype cycles | Real users, Real Impressions
1.1K Following    1.7K Followers
Crypto gets hacked almost every week. The real question is... Who's actually to blame? Is the tech still too fragile? Or are builders shipping products before they're ready? We're bringing the builders together to debate what's actually breaking crypto. @THORChain | @pactfinance | @Dashpay Topic: Crypto hacks everywhere in 2026: Are builders the problem or is the tech broken? Set reminder: come challenge the speakers. Bring the questions everyone else is avoiding. 👇
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Crypto has built a lot. The real question is... Did it finally build something normal people actually understand? Not another token. Not another narrative. a product people can use without needing a crypto dictionary. We're bringing the builders on to find out: @AnodosFinance | @ENI__Official | @roamapp Topic: Did crypto finally find a product normies can understand? Set reminder: come with your questions. come with your opinions.
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CreatorFi is backkkk - but this time it's inside X and it actually makes sense. we've been matching brands with creators manually for years. spreadsheets, DMs, gut feelings, and a lot of "their engagement looks off. X just automated the part we hate. real performance data. no fake followers. instant brand-creator matching. and it's built for niche creators, not just the top 1% who already have agents. this is the tool the industry needed. this is X running the TikTok Shop playbook and with X Money almost ready, the full loop is close. discover → match → sell → pay. natively on X we're watching this one very closely. 🫡
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Perp DEXs now handle more than 20% of global perpetual trading volume. that’s a much bigger shift than most people realize. A few years ago, traders trusted CEXs for everything. now the top perp DEXs (descending order) are already competing seriously with CEX experience: ➫ @HyperliquidX@Aster_DEX@Lighter_xyz@edgeX_exchange@grvt_io what’s interesting is that the growth strategy is changing too. early crypto growth was mostly: ➫ token hype ➫ exchange listings ➫ airdrop farming now it’s becoming: ➫ better UX ➫ loyalty loops ➫ retention ➫ onchain habits That’s why protocols like @HyperliquidX feels important. it didn’t just attract users. it kept them. even traditional finance players are starting to notice: ➫ funds buying $HYPE ➫ real market data moving onchain ➫ more serious trading infra being built around DeFi Feels like the gap between “DeFi” and real trading infrastructure is disappearing very fast now 👀 #HYPE#
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prediction markets are starting to attract developers faster than traders. 5 @Polymarket bot repos hit GitHub Trending almost at the same time. not memecoin tools. not “AI agent” wrappers. prediction market trading bots. some crossed 200+ GitHub stars in less than 24 hours. that usually happens when developers think there’s real money or real opportunity somewhere. And that’s the interesting part. prediction markets are starting to feel less like “gambling apps”… and more like infrastructure people want to build on top of. feels very similar to what happened with: ╰┈➤ DEX bots ╰┈➤ MEV tooling ╰┈➤ onchain analytics developers started building first. then everyone else arrived later. For projects building in the prediction market space right now: your next wave of power users may not come from CT. it might come from GitHub 👀
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Good crypto research is honestly hard to find on CT now. But there are still a few accounts consistently putting out quality insights 👇 ╰┈➤ @thedefiedge simple DeFi guides and practical research threads ╰┈➤ @DefiIgnas easy-to-follow updates around DeFi narratives and market trends ╰┈➤ @Deebs_DeFi great onchain investigations and underrated DeFi breakdowns ╰┈➤ @0xResearch good protocol research, analytics, and market insights ╰┈➤ @Wajahat explains protocol mechanics in a way that actually makes sense ╰┈➤ @DefiLlama still one of the best sources for transparent DeFi data ╰┈➤ @MessariCrypto one of the most consistent platforms for crypto research reports These are the kind of accounts that genuinely make CT more useful. Who else deserves to be on this list? 👀
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the x algorithm just got exposed and if you've been posting for likes, you've been wasting your time. here’s the simple way to understand the x algorithm: 👇 reply: ↑ high weight means people cared enough to respond. repost: ↑ high weight people think it’s worth sharing. favorite: ↑ medium weight people liked it, but may not come back. follow author: ↑ very high weight the strongest signal for growth. click: ↑ medium weight people wanted to know more. dwell time: ↑ medium weight people stopped scrolling and read. and these hurt reach badly: 👇 not interested: ↓ high penalty the algorithm sees your content as irrelevant. mute author: ↓ high penalty people don’t want to see your posts anymore. @X is also pushing down repetitive, low-quality, ai-looking content. Posting more doesn’t always help. If you post too much in a short time, your own posts start competing with each other. the accounts winning now are: ╰┈➤ consistent on one topic ╰┈➤ making people stop scrolling ╰┈➤ genuinely worth following that’s the whole algorithm.
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A founder once told us: “We don’t have enough budget to compete.” The truth? They didn’t need a bigger budget. They needed a sharper growth system. So instead of burning money on broad campaigns, we focused on 3 things: 🔸 getting niche creators talking 🔸 placing content where the audience already was 🔸 creating a community flow that delivered value first A few days later, traction started compounding. Because early-stage growth rarely comes from spending more. It comes from knowing exactly where to apply pressure.
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The crypto + AI narrative just hit mainstream. We’re seeing a 400% increase in AI + Web3 campaign briefs. Here’s what that means: 🔸 AI-crypto projects are getting 2.3x higher CTRs than pure DeFi 🔸 AI + Web3 messaging is working across both audiences 🔸 Budgets are shifting from pure crypto to AI-crypto hybrids We audited 50 campaigns. The AI convergence angle brought CAC down to $18 compared to $31 for traditional crypto. Feels like positioning is starting to matter more than ever. #AI#
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Everyone is suddenly launching a stablecoin. Because #stablecoins# might be the best business model in crypto right now. Here’s the simple model: ▫️ You deposit $1 ▫️ They give you $1 in stablecoins ▫️ Your real dollar gets invested into US Treasuries You keep the stablecoin and they earn the interest. 2024 estimated revenue from Treasury interest alone: 🔹 Tether ($USDT): $7B 🔹 Circle ($USDC): $1.7B 🔹 Ethena ($USDe): $320M 🔹 MakerDAO ($DAI): $200M More users → more deposits → more yield. That’s why stablecoins are becoming one of the biggest businesses in #crypto# right now. Which stablecoin project are you most excited about right now? 👀
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Washington is voting on a 309-page crypto bill today. Citi says Bitcoin hits $143K if it passes. Here's what's actually in it. In 38 seconds.
We stopped trusting engagement rate after this. We tracked 1,061 leads across 75+ Web3 campaigns. One thing became very obvious: High engagement does not always mean high conversions. One KOL with 2.3% engagement drove 40% of total signups. Another with 8.1% engagement drove almost nothing. That’s why we think a lot of projects still focus too much on: → likes → impressions → comments instead of: → wallet connections → signups → actual user actions Curious what metric other teams care about the most now 👀
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Crypto cards finally feel usable in 2026. Not just “coming soon” products anymore. Right now it feels like: ➲ @KASTxyz going after the simple stablecoin spending experience ➲ @ether_fi making cross-chain topups and cashback feel super smooth ➲ @MetaMask pushing wallet spending into the mainstream ➲ @Plasma trying to mix yield with everyday payments ➲ @Cypher_HQ_ making cashback more community-driven ➲ @AviciMoney leaning heavily into self-custody UX ➲ @Ledger bringing hardware wallet users closer to real-world payments ➲ @JupSpend making token spending easier through @JupiterExchange routing The interesting part is… the competition no longer feels like: “who has a crypto card?” It feels more like: “who makes crypto spending feel the most normal?” Which team is closest right now? 👀
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AI + crypto is trending everywhere right now. But a lot of “AI crypto” still feels more branding than breakthrough. Most projects are: » adding ChatGPT features » launching flashy AI dashboards » calling basic outreach “AI-powered marketing” Meanwhile, the more interesting stuff is happening quietly in: » trading systems » automation » risk management » onchain decision making Feels like the gap between “AI narrative” and actual #AI# usage is getting very obvious now.
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Your product is not “growing” just because downloads went up. “10k signups” “50k downloads” But then you open the app a week later… and it’s empty. 😐 Because getting someone to click “Sign Up” is not the hard part anymore. Getting them to trust the product enough to come back is. Especially in crypto and fintech. The real growth starts when users: → make their first deposit → complete a transaction → come back again → tell someone else about it This is the point where most funnels quietly break. That’s why at Emergence Media we think growth is more than acquisition. awareness → onboarding → participation → contribution → advocacy Because real growth starts after the signup screen.
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Stop believing every “AI marketing agent” demo you see on X. A lot of AI agents for #crypto# marketing still look cooler than they actually perform. We tested 6 different AI tools for client campaigns. Most of them could automate outreach. But they still couldn’t tell: → which KOL actually converts → which audience is real → who just farms impressions Because in crypto, marketing is not just “sending messages.” It’s knowing who actually moves attention and trust. AI can help with speed. But it still can’t replace real market intuition.
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Which is the real heart of crypto?
Most projects still market what they built. Very few market what the user actually gets from it. That’s why so many good products struggle to connect. People don’t buy features. They buy outcomes. Users don’t really care about: → faster transactions → AI routing → smart execution They care that: → it saves them time → feels easy to use → helps them make better decisions The same thing applies everywhere. Good marketing is not just explaining what you built. It’s helping users understand why it matters to them. And honestly, that’s the exact pain point we help solve at Emergence Media. 🫡
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Here our founder @sagar2803 called it out perfectly 👀 the moment users stop asking “which chain is this on?” and start saying “it just works” that’s when mass adoption actually begins! 🫡
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