$125M in tokens unlocking this week and the heaviest days are still ahead. what already hit: $H: $20.27M on Aug 24 $XPL: $9.04M on Aug 25 still coming: $HUMA: $9.89M tomorrow Aug 26 $FF: $18.29M on Aug 29-30 $GRVT: $13.68M on Aug 29 $CARDS: $6.18M on Aug 29 ongoing daily pressure: $CC: $18.84M daily $TRUMP: $15.5M daily $GRASS: $7.73M daily $TAO: $5.94M daily August 29 is the day to watch. $FF, $GRVT and $CARDS all unlock on the same day. $GRVT stands out the most. fresh TGE with 1 in every 16 tokens hitting the market in a single day on thin liquidity. If you're holding any of these, this week isn't one to look away from. 👇

these chains already launched mainnet and most people still haven't touched them. Stripe, Tether, Kraken, Uniswap and Circle all building their own chains is not a small thing. early users on chains this early from names this big usually get rewarded. the data tells you where volume stands right now. Which one are you already on? 👇 #crypto#

Prediction markets are everywhere now. but do they actually help us think better? Or do they just give us more opinions, more numbers, and more noise? We're bringing builders and market participants together to talk about what's actually useful, what's still broken, and where prediction markets go from here. @TrendleFi | @TheHedgehog_io | @ProBix_AI Topic: Do prediction markets help people think clearer or just create more noise? Set reminder: Come challenge the speakers. Bring the questions everyone else is thinking about. 👇

Most ambassador programs look good on paper. ➤ lots of creators. ➤ lots of Discord activity. ➤ lots of posts. but two numbers tell the real story: 1) How much does each referred user cost? 2) And how many are still active after 30 days? If those numbers aren't being tracked, it's hard to know if the program is actually bringing users or just creating noise. and that's not always a bad thing. maybe it's a great community program. just don't call it an acquisition channel without checking the numbers. ❌ at Emergence Media, this is the kind of thing we look at when building growth programs, not just how many people join, but what happens after they join.

Crypto companies spend $1,890 to get one customer. normal fintech spends $1,672. Traditional software spends 4 to 7 times less. why does crypto cost so much more? It's not the ads. It's everything that happens after someone clicks. → seed phrases nobody understands → KYC that takes days → funding a wallet for the first time → the fear of losing everything by pressing the wrong button every person who gives up at any of those steps, you already paid for them. and if you paid 4 to 7x more to acquire someone, you need them to stay 4 to 7x longer just to break even. almost no crypto product is built like that's true. Airdrops exist for the same reason. the real acquisition cost is too uncomfortable to show in a deck so teams move it onto the token instead. the problem was never the marketing. It was always the product.

Prediction markets are everywhere now. but do they actually help us think better? Or do they just give us more opinions, more numbers, and more noise? We're bringing builders and market participants together to talk about what's actually useful, what's still broken, and where prediction markets go from here. @AugurProject | @TrendleFi | @TheHedgehog_io | @ProBix_AI Topic: Do prediction markets help people think clearer or just create more noise? Set reminder: Come challenge the speakers. Bring the questions everyone else is thinking about. 👇

X is about to pay 600 million users in stablecoins. it's not a crypto app. It's just the place where everyone already spends their time. Most of them have never thought about crypto once in their life. that's how 600 million people get onboarded without a single person downloading a wallet app or learning what a blockchain is. how does #crypto# change when the people using it don't know they're using it?

we went through DeFi this week properly. not looking for narratives. just what's actually worth paying attention to right now. a few things stood out: Points campaigns still running: @re @solsticefi @3janexyz @tori_finance @onrefinance @xStocksFi Yields that actually caught our attention: @Morpho @lista_dao @Loopscale: fixed rates @roycoprotocol @strata_markets @ExponentFinance: tranches @SteakhouseFi @MidasRWA @ipor_io: strategy vaults @pendle_fi: loops and some things that genuinely weren’t around two years ago: @re @onrefinance: onchain reinsurance @WildcatFi @3janexyz: institutional credit becoming accessible @HastraFi: auto loans and home equity onchain @xStocksFi @Ondo @RobinhoodCrypto: tokenized stocks that's probably the bigger story here. DeFi is slowly moving from “what token should I buy?” to “what can I actually use?” what are you watching this week?

Crypto has millions of users already. but the next 100 million probably won't start with a wallet. they'll start with a card they can use like any other card. So the real question is... what needs to happen for crypto cards to actually go mainstream? We're bringing builders together to talk about what's working, what's still broken, and what it will take to get crypto into everyday spending. @FolksMobile | @UPayOfficial_EN | @get_revuto Topic: The next 100 million crypto users will come through a card - how do we get there? Set reminder: Come challenge the speakers. Bring your questions. 👇

everyone wants the big crypto influencer. the big crypto influencer promoted 9 things last month. his audience stopped listening after the third one. the creator with 8,000 followers who posted about one project this month still reads like a real person who actually found something. that's the whole game right now. Micro creators carry 45% more trust than macro influencers in #crypto#. they cost a fraction of the price. same budget buys ten real looking endorsements instead of one obvious ad. the only reason teams still pick the big account is because ten micro creators means ten contracts, ten briefings, ten tracking links. most teams choose easy over effective. That's the gap we fix at Emergence Media. Ten creators. One operational load. More trust than any macro deal could buy.

Big week in DeFi. here's what's worth knowing: > @ether_fi moving to its own Aave V4 instance on Optimism > @liquidtrading launching something today > @ForecastFDN bringing perps to prediction market rails on Base > @solana getting cheaper and faster with Agave v4.2 starting today > @solana voting on burning 12-14x more SOL daily, closes Aug 18 > @gnosischain voting on moving from L1 to Ethereum L2, closes Aug 19 > $NEAR AI staking now live but the biggest story this week has nothing to do with launches. Three hardware wallet companies got hit in the same week. Coldcard, Trezor, SafePal. if your personal details are tied to any of these, pay attention. Funds might be safe. your home address might not be.

SafePal just told 40,000 customers their names, home addresses and phone numbers were exposed for over a year. seed phrases and funds are safe. But that's not really the point. your home address being in the hands of crypto phishers is a different kind of problem. 30 phishing sites are already running with this data. hardware wallets are supposed to be the most secure option in #crypto#. the irony is the breach had nothing to do with the wallet itself. It was an order tracking plugin nobody was watching. the weakest point is never where you expect it.

trading bots did $2B in volume last week. that's 4x what they were doing just 6 weeks ago. where is it happening? Solana: 46.7% BNB: 25.7% Robinhood Chain: 25.3% Bots don't care about narratives or roadmaps. they go where the liquidity and opportunity is. right now that's these three chains.

hackers already have access to the most powerful AI. Bitcoin security researchers don't. 77 companies including @Coinbase, @Strategy and @MARA just signed a letter asking AI labs to fix that. the argument is simple. If the people trying to break Bitcoin can use advanced AI and the people trying to protect it can't, that's not a fair fight. honestly this should have been addressed a long time ago. you can't put limits on the good guys and expect them to win. 👇

want to know what crypto users actually care about? Look at where they spend money over the last 7 days. @Pumpfun: $11.1M @HyperliquidX: $6.04M @gmgnai: $6.4M @AxiomExchange: $4.96M @Grayscale: $3.35M @SkyEcosystem: $3.18M @Collector_Crypt: $2.95M @Polymarket: $2.74M @fomo: $2.63M people pay to launch tokens, trade fast, and find the next thing before everyone else does. that's always been true. but Collector Crypt and Polymarket sitting in that list is the new part. Sports. Collectibles. Real world events. the apps making real money aren't the smartest ones. they're just the ones people actually open.

someone created 4 billion ONE tokens yesterday without permission. they didn't hack anything. they just found a way to print new tokens like printing money and immediately sold them. that's 26% of the entire supply. Gone in hours. @harmonyprotocol caught it and tried to stop it but 2.8 billion tokens already reached exchanges. here's the scary part: every crypto project assumes nobody can just create their token out of thin air. Harmony assumed the same thing yesterday morning. Who's checking your code?

Trading terminals have collected $3.8B in fees. total airdrop: $0 the first one to announce an airdrop wins the entire user base overnight. every trader on every other terminal will switch same day.

Ethereum ETFs pulled $520M in 30 days. Bitcoin ETFs pulled $140M in the same period. that gap is telling you something. Institutions aren't just buying #crypto# anymore. they're picking the chain where real money settles. and right now that chain is #Ethereum#. the reason they keep giving is simple: stablecoins work on Ethereum. settlement works on Ethereum. that's where the serious money feels comfortable. here's the part worth paying attention to if you're building anything near payments or stablecoins. the institutional story just moved toward you. most people haven't noticed yet.

most yield in crypto comes from token emissions. fancy way of saying they're paying you with something they printed. these ones actually earn from real sources and none of them have dropped a token yet. ➲ @YuzuMoneyX: stablecoin that pays higher yield to people protecting the protocol ➲ @upshift_fi: deposits spread across multiple yield strategies automatically ➲ @avantprotocol: pick your risk level, earn more if you take on more ➲ @Curvance: your collateral keeps working while you borrow against it ➲ @tori_finance: trading strategies generate the yield, not token emissions ➲ @HastraFi: built on home loan lending spreads, not DeFi mechanics ➲ @apyx_fi: real dividends flowing back into the product value ➲ @onrefinance: reinsurance contracts, completely separate from crypto market moves ➲ @CurrentSUI: actively finds better opportunities instead of just lending ➲ @NestCredit: yield from actual cross border payment flows we've been watching this space closely and these are the ones that stood out. Real yield. No token yet. Make of that what you will. DYOR before anything else.

no single chain is winning the RWA race right now. everyone is ahead at something different. ➲ @ethereum has the most money. $17B sitting there. Institutions trust it and that's not moving anytime soon. ➲ @BNBCHAIN had a crazy month. holders almost doubled. transfer volume up 534%.sSomething big is happening there and we're watching to see if it sticks. ➲ @solana has the most people holding RWAs but they're not really using them. transfer volume dropped 63% last month. Lots of wallets, not much activity. ➲ @StellarOrg is quiet but serious. Only 19K holders but Franklin Templeton and Ondo are in there. small crowd, big names. ➲ @avax looks huge on paper until you realize most of the value hasn't actually left the issuer yet. the race is still wide open. Who do you think wins this?