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Aditya Kalra
@adityakalra
Reuters journalist. Editor, India Company News. Sector agnostic. Decoding secret business strategies. Deeply reported + investigative journalism. Opinions mine
Joined October 2009
632 Following    15.1K Followers
A can of Fanta sold in London has 63 calories. Buy the same brand in India, and it contains three times as much sugar. The bottle of Fanta soda retailed in India, left, contains artificial dye that is not present in the similarly-branded product sold in Britain. This is a story of Big Food's fight against Indian government's front-of-pack labelling. Read For this report, Reuters reviewed the audio recordings, hundreds of pages of government and corporate documents, and interviewed 11 industry executives and health experts. Several food companies have filed legal complaints against social-media influencers who have criticized how they market their products in India.
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