17 years ago we didn’t have the technology.
Present day technology completely changed the game and is the reason why all of a sudden so many companies pop up that already achieved FSD v12.5 capabilities.
Consider the following statement:
In principle, in 10 or 15 years anyone can program FSD over a weekend with 2040s AIs and compute.
The present is a light version of that where less capital can go much further.
The endgame is an EV scenario 2.0, a ruinous margin less competition, race to the bottom.