Arvid Kahl(@arvidkahl):ICPs are moving upstream. If you feels that “paying $50 for a service every month is getting too expensive” then you can rest assured that most software business definitely don’t want you as their customer. Just as people expect to be able to build more with AI, vendors will expect their customers to churn because of it. Expect them to spend even less time catering to their weakest customer segments in the months to come.

Arvid Kahl

@arvidkahl

Building at @audiohook in public. Raising all the boats with kindness. 🎙️ · ✍️

Joined July 2011

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Arvid Kahl@arvidkahl

2026.10.26 12:14

ICPs are moving upstream. If you feels that “paying $50 for a service every month is getting too expensive” then you can rest assured that most software business definitely don’t want you as their customer. Just as people expect to be able to build more with AI, vendors will expect their customers to churn because of it. Expect them to spend even less time catering to their weakest customer segments in the months to come.

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