ATOMS(@atoms_res):KOLs are a scam. Gyms are a scam too. I’m still fat It's all true when you lack the skills Your product matters more than any marketing A few people promoting a good product can be enough for it to go viral. People will just scroll past shit, unless you’re paying Kylie Jenner to promote it. Skill issue Choosing influencers based on their Sorsa scores without actually looking at and analysing their profiles is basically trusting them blindly. Fake engagement is a real problem on CT But 200 KOLs and 280 sales tells us your campaign failed. Someone wasted someone else's budget and got spanked 🤷‍♂️

2026.11.02 14:47

KOLs are a scam. Gyms are a scam too. I’m still fat It's all true when you lack the skills Your product matters more than any marketing A few people promoting a good product can be enough for it to go viral. People will just scroll past shit, unless you’re paying Kylie Jenner to promote it. Skill issue Choosing influencers based on their Sorsa scores without actually looking at and analysing their profiles is basically trusting them blindly. Fake engagement is a real problem on CT But 200 KOLs and 280 sales tells us your campaign failed. Someone wasted someone else's budget and got spanked 🤷‍♂️