Karthik 🇮🇳(@beastoftraal):What a brilliant ad!! Take a bow, Ogilvy! The brief of straight-forward - to celebrate a milestone of a mighty famous brand. But observe how the script approaches that brief! It starts by wanting to thank the users, but does so in an obtuse method so that there is a progressively building mystery towards making us wonder what is happening and why, with that unusual set-up and announcement! The voice-over cheekily explains the purpose and lands the final reveal! Wonderfully inventive, and very Ogilvy!

Karthik 🇮🇳

@beastoftraal

Communications strategy consultant (see pinned tweet). Connect with me for corporate workshops on personal branding. No paid posts - my words are not for sale.

Joined December 2008

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Karthik 🇮🇳@beastoftraal

2026.09.29 16:40

What a brilliant ad!! Take a bow, Ogilvy! The brief of straight-forward - to celebrate a milestone of a mighty famous brand. But observe how the script approaches that brief! It starts by wanting to thank the users, but does so in an obtuse method so that there is a progressively building mystery towards making us wonder what is happening and why, with that unusual set-up and announcement! The voice-over cheekily explains the purpose and lands the final reveal! Wonderfully inventive, and very Ogilvy!