Brett Berson(@brettberson):We believe there has never been a better time to get into sales. AI has made the role even more valued and in demand. We're building a new program to bring the next generation of ambitious talent into sales, but today we're also sharing an essay that outlines sales fundamentals. The Craft of Sales:

Brett Berson

@brettberson

An aspiring learn it all. I’ve been trying to make @firstround a little better every day for 18 years. Partner to @stedi, @Persona_IDV and @clay

Joined July 2008

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Brett Berson@brettberson

2026.09.17 16:15

We believe there has never been a better time to get into sales. AI has made the role even more valued and in demand. We're building a new program to bring the next generation of ambitious talent into sales, but today we're also sharing an essay that outlines sales fundamentals. The Craft of Sales: