I'm either going to look like an absolute idiot or a fucking genius. i believe that most people are multi-dimensional & don't want to do one thing at work all day long. marketers want to build software. engineers want to create content. product people want to learn to market. at the same time, companies are (or should be) fighting for distribution more than ever before. it's one of the few remaining moats in business & will continue to get harder as AI drives abundance, while attention remains finite. it's why i've introduced a sort of hybrid role at @tenex_labs that I haven't seen at other companies. it's like the professional version of a cyborg or centaur. engineers can be creators. creators can build software. PMs can be teachers & trainers. all of this to say, I think companies should start leaning into their people being jack-of-some-trades, especially in the interest of earning the attention of the internet. if you want to be a professional centaur, shoot me a dm. some examples: - an AI engineering looking to build software & create content. - a product designer looking to build with AI & teach about it. - a full-stack video producer/editor looking to build with & create content around AI. - an AI-native consultant working with clients & looking to write deep essays about this wave.