Unfortunately this guy probably had a really poor funnel.
If it’s your first time building with no venture capital you should only be running hard paywalls until you’re big enough to scale.
(Utility apps only)
Please don’t make this mistake in your app
Recently, I added a hard paywall because users weren’t buying premium
Before that, my app was getting around 30–50 downloads per day, and I used to get 1–2 good ratings daily
After adding the hard paywall, everything went worse
People started giving 1-star ratings, and around 80% of users began deleting the app
All my downloads depend on ASO. I don’t have strong marketing skills
When users delete your app quickly, your retention drops instantly.
And when retention drops, the App Store / Play Store algorithm reduces your ASO reach
Slowly, your app visibility keeps decreasing
Hard paywalls work only when you’re running ad campaigns