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Chris Orzechowski
@chrisorzy
I help B2C brands add $100k-$500k in email revenue in 90 days (or less). Book a call👇
1.5K Following    13.2K Followers
“That’s a nice Facebook ad you have there, direct competitor of mine. Would be a shame if someone clicked on it 400x.”
Client: “hey who changed our email attribution window to 30 days?” Me, standing there like:
The travel book company that commissioned this reel is laughing to the bank as all you people lose your minds over it
Client: “hey who changed our email attribution window to 30 days?” Me, standing there like:
Boomers really do believe they’re gonna live forever
I wonder what we’re all gonna be posting about when we’re still here in our 60s and 70s
A thing people haven't adjusted to: X is no longer a "youth" platform. Most people on here for politics are millennials/Gen Xers. Millennials are no longer in their 20s.
That’s funny coz we’re selling cow shares like crazy
COSTCO is warning that they are seeing significant changes in customer's buying habits. Less beef, more chicken, tuna,store brands. They say this is a signal of severe economic stress that they haven't seen since 2007.
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Did people not know this? Lol
Joe Lim estimates that 90 percent of what you see on the internet is advertising in disguise, and he should know. For three years, Lim ran a company called Floodify, which at its peak operated 65,000 dummy social-media accounts used to drum up attention on behalf of paying clients. The point of this kind of marketing is that nobody is supposed to notice it. But lately, the machinery has started to show. In April, Justin Bieber headlined two consecutive weekends at Coachella. Coachella is the biggest stage in pop music save only for the Super Bowl, the kind of event that in theory generates its own attention. And yet on both weekends, a Discord server writer Lane Brown had been monitoring hosted paid campaigns for Bieber’s Coachella performances, offering clippers — people who are hired to turn a song, trailer, interview, stump speech, or whatever into short, social-media-friendly fragments — as much as a dollar per thousand views. “On social media, popular opinion is being formed, measured, and manipulated all at once, and every signal the platforms produce — a trending song, a backlash, a talking point, the feeling that ‘everybody’ is suddenly talking about the same thing — can now be fabricated by unseen actors with hidden agendas,” writes Brown. “Everybody is doing this now,” Lim says. “And if you’re not, you’re behind.” Brown reports on how the same techniques are now being used to fool people on every app they go to in order to find out what other people think, not just in music but across entertainment, politics, consumer products, and celebrity gossip:
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Creating some concepts for new flavors Too good not to share
Just like we drew it up
My grandparents were from fairly upstanding backgrounds and they got married at church, had a reception in the backyard (relatives cooked) and took photos on the front porch. The entire princess wedding thing is like the diamond ring, an invention of 20th century ad agencies.
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The travel book company that commissioned this reel is laughing to the bank as all you people lose your minds over it
Private Client Case Study #1#: How we doubled Nick's email marketing agency
"Were gonna convince Google to create a native integration between Google Forms and Google Analytics"
Now THIS is a static Hats off to whichever one of you mad lad creative strategists came up with this one Really dimensionalized the benefit
Nitric Oxide boosts: • Erections • Heart • Brain It also helps stable blood pressure by making vessels more dialted and flexible. Have enough of it by : • Eating nitrates (beets, greens) • Zone 2 cardio • Getting sunlight • Supporting with nutrients See details👇
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Can confirm I’m a descendant of this guy and it really hasn’t done shit for my career
I’m no fan of Theo Von’s, but I do think it’s funny that’s so many people seem to have these quaint notions about what “being descended from Polish royalty” means for an American guy born in 1980.
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"My business is making money but I feel like I'm poor." I had a call the other day with a guy who owns a DTC brand that's doing ~$100,000/month. On paper, profit is excellent. But despite this, he still feels like he's poor. In fact, he can't even pay himself a cent out of this business, because he needs to keep reinvesting cash back into inventory. E-commerce businesses are awesome, because the TAM is usually huge. They can be sold for large amounts (like Grüns, for $1.2B). And when you get them to a certain size, they pay you quite nicely. But cash flow is ALWAYS the bottleneck. In fact, some brands literally cannot grow beyond their certain size, not because they're not profitable, but because their expenses are lumpy and come in all at once. Your ads are working, you're making profit every single day. Yet you wake up and owe Meta $ 70k. Three days later you have to cut another $40k check for more inventory. On and on it goes. These big hits hurt. But... What if it didn't have to be this way? What if you could, instead, pay off the biggest bills in your e-commerce business in little chunks each day? What if you had one daily payment that could chip away at your ad costs, inventory, tariffs, 3PL, etc? What if your cash flow was smoother throughout the month? What if you you could forecast cash flow more accurately? Could you grow faster? Pay yourself more? Not lose sleep over big bills and payments? I know a guy who started a service that solves this problem. They pay your biggest bills for you, and you pay them back in small, daily increments, as money comes into your business. And no, this isn't some predatory Stripe Capital or Shopify Capital load where you're gonna wind up paying 127% APR. In fact... They don't even charge you any interest, at all. No... this "guy" isn't my shylock cousin from NJ. He runs a legit, funded fintech startup. If you want an intro, drop a comment below and say CASHFLOW and I can make an intro.
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This
My high school wrestling coach had a promising freshman wrestler that was big for his age so he often paired him up with myself and another junior, his star wrestlers, thinking it would help him toughen up faster. Instead it completely broke his fighting spirit, induced learned helplessness. My coach lamented to me at the end of my senior year “I shouldn’t have put him in with you guys, he just learned to ‘belly wrestle’ he needed to learn to win first.” I never forgot that. You build up young men by helping them earn small victories that snowball into big victories by being stern but encouraging. Literally progressive loading. You don’t make a kid strong by putting him under a 450 lb squat bar. It’s just too obvious, but sonless retards think that’s how it works. They think kicking a young man while he’s down will get him to get his shit together. It’s just not how it works.
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Incredible things are happening at Whole Foods
“That’s a nice Facebook ad you have there, direct competitor of mine. Would be a shame if someone clicked on it 400x.”
Private Client Case Study #1#: How we doubled Nick's email marketing agency