That's a wrap. I have no voice and some kind of flu. But it was a 10/10 week in Vermont with 400 B2B marketers for the annual @exitfivemedia event "Drive" - most are calling it the best event that exists for this audience, and we'll run it back here for 2027. The whole premise of the event is connection. First COVID sent most marketers jobs remote. Then AI made it so you don't need to talk to a human. But at Drive the room is filled with B2B marketers who are also Moms, Dads, knitters, CrossFitters, whatever the connection is beyond work. Where else can you be surrounded by people who actually get what you do for a living? How do you get 400 people to a remote location in Vermont where there's no direct flights and the hotel is 1 hour from the nearest airport? That's the power of the community we've created. Still buzzing...

400 people on their way to Vermont for the annual Exit Five retreat. It’s a special week. From a little Patreon page to a full blown media company and global community - members flying in from India. Ireland. England. All around the US.

1,552 people registered for today's @exitfivemedia live session all about AI Agents for B2B Marketing. 8 marketers each sharing an agent they built this year and use (why/how/taking your questions). Going live at 12 PM ET:

The biggest challenge we have as a media company and generating revenue through advertising: A big part of the success of something like a Newsletter Ad is the offer. Is it a good offer? Is it interesting, relevant, useful, specific? You must match the offer to the audience and the channel. You can't just take an asset you created and want to promote and then give it to advertisers and expect it to work. We could write the best ad in the world, it could drive clicks - but not convert. When the Marketer/Company is actually thoughtful and able to match the Ad to the channel + creator + audience that is when you will get the best results.

The best feeling in the world - after hosting a podcast for so long - is going on SOMEONE ELSE'S podcast 😂 Just get to sit back and be asked questions and riff vs. any of the hard stuff. Always great to see @TheCoolestCool

This is what they call that Mail Box money little boy Wrote a book 4.5 years ago. Still sending me money every month. This month $79. Might be able to get two things at Chipotle.

Push day Sauna Made kids lunches and took them to school Hike with the dog Wrote another 1k words Recorded podcast with cool Exit Five member Home 🏡 I’m built different than these other ThinkBois

What the life maxxers miss: Sometimes there is no balance. Today I wrote for 6 hours and did not eat. Did not move. Did not stretch my hip flexors. But I had an incredible day. When you have a wave of creativity or inspiration you need to chase it. Not schedule for tomorrow’s 5 - 7 AM work block you need to go now. That is reality.