What is the ROI of our podcast? It's not a big podcast by any means; usually 18-20k downloads a month. Peanuts compared to to business podcasts. But we're focused on a niche: B2B marketing professionals. So we talk to VPs, CMOs, and subject matter experts on different topics. 300 episodes in We generate $ 1M+ in advertising revenue from it But it's also the number one source of word of mouth. - People join our newsletter and tell us they've been listening to the podcast. - People join our community and tell us they've been listening to the podcast. There's also huge value in the podcast being a "trojan horse" for content creation. The podcast becomes the fuel for our social media content, newsletters, articles, and informs event and webinar topics. I don't sweat the growth of the show. I care more about getting DMs from the right people after listening, reading the newsletter replies from people that joined after listening, or members we meet that listen every week. Niche down!