My conversation with Luca Ferrari, co-founder of Bending Spoons. 0:00 Fanatical founders building enduring companies 1:23 Luca on building the best company there ever was 4:22 The origins of Bending Spoons 5:47 Talent and why experience is overrated 15:05 Turning hiring into a science 23:30 Why Bending Spoons doesn't use bonuses 29:26 Why everyone in the company has the same job 42:41 On finding great potential and saturating their capacity 49:50 Insisting on a culture of extreme ownership 59:28 Luca's principle of relentless simplification 1:05:15 Why Bending Spoons doesn't use job titles 1:10:27 The proprietary operating system behind Bending Spoons 1:17:07 Why Bending Spoons isn't private equity 1:19:32 How Bending Spoons acquired & transformed Evernote 1:28:01 How Bending Spoons uses AI 1:40:42 How Bending Spoons thinks about capital allocation 1:43:50 Why procrastination without laziness is good 1:46:46 Operational excellence is not optional 1:49:07 How Bending Spoons negotiates acquisitions 1:54:47 Logic over numbers Includes paid partnerships.