Nicolas Dessaigne(@dessaigne):I met a team this week selling "cut your AI spend." I encouraged them to flip it. Buyers don't get promoted for spending less, they get promoted for shipping more. Frame the same product as "do 3x more with what you already pay," and you go from a line-item nobody defends to a budget nobody questions. Selling savings caps your ceiling at the customer's current spend. Selling output has no ceiling.

Nicolas Dessaigne

@dessaigne

Co-founder of @algolia - Group partner at @ycombinator

Joined July 2009

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Nicolas Dessaigne@dessaigne

2026.06.18 16:39

I met a team this week selling "cut your AI spend." I encouraged them to flip it. Buyers don't get promoted for spending less, they get promoted for shipping more. Frame the same product as "do 3x more with what you already pay," and you go from a line-item nobody defends to a budget nobody questions. Selling savings caps your ceiling at the customer's current spend. Selling output has no ceiling.

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