> be me
> cold DM 200 people
> personalize each one
> takes 9 hours
> 3 replies
> 2 are “not interested”
> 1 is a guy pitching me his own SaaS
> his DM is better than mine
> sign up for his thing
> he does not sign up for mine
> now paying $19/mo to a guy who found me through my own outreach