The IRL economy is having its biggest moment in a decade
Elliot says there's no limit to how low you can set the bar for what brings out a crowd. People just want to be part of something.
"You could literally give out paper clips, and people would stand around if it was a cool brand. People would wait for hours."
"People are actually really excited to be a part of things now, and they want to be a part of things, and they're willing to go through some pain to be a part of it."