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G | Ethena
@gdog97_
Founder @ethena Disclosures:
Joined November 2022
527 Following    64.4K Followers
Excited to share what we've been working on for a while in stealth with our new neobank mobile experience built on Ethena's existing product set. This is one of the few product categories that have emerged in the last couple of years that I think has a genuine chance of breaking out of the crypto native user set to hundreds of millions of people. While some of the existing neobanking products today are impressive, and I personally use a few of them daily, we think the addressable market here is the hundreds of millions of users not already operating onchain which haven't been served yet. Rebuilding the mobile banking product experience on stablecoin and blockchain rails simply produces a better product experience for users with near instant and zero cost transfers and settlements, higher savings rates leveraging DeFi financial primitives and importantly these products can be global by default almost immediately. Ethena sits in a unique position as the first scaled dollar issuer vertically integrated with the consumer application experience. If you don't own the yield engine and stablecoin issuance, you are at a structural disadvantage from a revenue perspective to provide the most competitive offering across the entire product suite. For Ethena, being able to build the direction relationship with end users for our existing savings products, rather than just via exchange and fintech integrations, let's us control the destiny of our distribution channels in a better way than we have to date. We think the neobanking app form factor is the best way to achieve this. 90% of financial services for most normal people is just send, save and spend. We hope Ethena Pay will be the best place for you to do this.
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