I am the Head of Total Rewards. I gave you the raise. I also wrote the thing that takes it back. Both are my department. We named the department Total Rewards so that you would only count the first half.
Here is how a good year works.
In the spring, I send the raise memo. It has your name on it, a percentage, and a sentence about your contribution. The percentage this year is about 3.5%. It arrives in daylight. There is a slide at the all-hands. Somebody claps. That memo is designed to be read.
In the fall, I send the other memo. It does not have your name on it. It is a benefits-enrollment packet, and the number I need is on page 40, under a heading called cost-sharing. Your share of the premium is going up. The plan's cost this year is rising about 6.5%, the most in 15 years, and some of my peers are quoting 9.5%. That memo is designed to be survived, not read. It arrives during a two-week enrollment window in October, when you are busy, which is not an accident. The window is a feature.
I am the only person at this company who sees both memos land on the same desk, because I sent them both, to you, from me.
Let me show you the trick, since you paid for it.
The raise is a number you are told. The premium is a number you are charged. I make sure the first one is bigger in the announcement and smaller in your account. Your compensation went up. Your paycheck went down. Both of these are true at the same time, and I built the sentence that lets the company say the first one and never the second.
We call the raise a merit increase, because you earned it. We call the premium your employee contribution, because it sounds like something you chose to give. You did not choose it. You enrolled, which is the word we use for a thing that happens to you while you click Next.
Every fall I run something called harmonization. It means the deductible goes up, the copay moves, the network gets narrower, and I get to describe all of it with the word flexibility. A higher deductible is a consumer-directed health plan, because now you are a consumer, directing. The thing you are directing is your own money, toward your own care, which used to be the plan's job. I did not remove the benefit. I moved it onto your side of the ledger and gave the move a name that sounds like freedom.
The wellness program is my favorite. It costs almost nothing and it lets me say we invested in your health in the same quarter I raised what your health costs you. You get a water bottle. I get a line in the deck.
I want to be precise about what I am, because people reach for the wrong villain. I did not cut your pay. Cutting pay is visible, and visible is expensive, it shows up in morale, in exit interviews, in the press. I did something better. I let your pay rise by 3.5% in a room with a slide, and I let the cost of staying alive rise by more than that in a PDF nobody opens, and I let the second number quietly eat the first. Nobody was fired. Nobody's salary fell. The company spent less on you and told the truth the whole time.
You will feel it in January. Your raise took effect, and your check is smaller, and you will assume you did the math wrong. You did not do the math wrong. I did the math. I did it in the spring and again in the fall and I made sure the two answers never appeared in the same paragraph.
The whole job is those two memos. Give it to you in one. Take it in the other. Never let them be in the room at the same time.
I am the Head of Total Rewards.
The raise and the premium are the same number. It just wears two different memos, and I am the only one who is allowed to see it wearing both.
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