Embedded finance was a defining infrastructure pattern of the last decade: Stripe turned payments into an API. Plaid turned bank connectivity into an API. The work was making banking and financial primitives understandable and easy to integrate, and handing them to product teams as configurable building blocks.
Onchain finance is now ready for this same shift to ease, legibility, and composability so that idle balances can be made more productive including billions of stablecoins, pre-funded accounts, and neobank deposits. But fragmentation makes this difficult to package in a product, requiring many integration across chains, protocols, and markets, plus orchestration and reconciliation work that never ends. The complexity is prohibitive.
Ground collapses this effort into a single integration to embed transparent, configurable, diverse yield.
The bar is fintech UX, where yield should feel like a native balance feature. That is what Ground provides: One API, configurable yield sources, and ledger-ready accounting.
If you run a neobank, exchange, or finance app and embedded yield is on the roadmap, let's talk.