Hiten Shah(@hnshah):The more I think about this, the more @every looks like a preview of how product development might work when software is cheap. Their products often start as something they need themselves. If it spreads across the team, they put it in front of readers. Cora, Sparkle, Spiral and Monologue all came out of that loop. The product becomes a way to find out whether the same problem shows up elsewhere too. I wrote about why I think more of us can work this way now:

Hiten Shah

@hnshah

Founder & CEO building SaaS for 20+ yrs. Sharing what endures in business, growth & people. Built Crazy Egg (2005), KISSmetrics (2008) & Nira (2020).

Joined July 2006

6.5K Following 366.9K Followers

Hiten Shah@hnshah

2026.09.15 17:47

The more I think about this, the more @every looks like a preview of how product development might work when software is cheap. Their products often start as something they need themselves. If it spreads across the team, they put it in front of readers. Cora, Sparkle, Spiral and Monologue all came out of that loop. The product becomes a way to find out whether the same problem shows up elsewhere too. I wrote about why I think more of us can work this way now:

Hiten Shah@hnshah

2026.09.15 03:15