Job cuts at Apple are relatively rare and a couple of years ago CEO Tim Cook described layoffs at Apple as a "last resort." Apple claimed that the layoffs described in the Bloomberg story are "to evolve our business to deliver the best experiences for our users." I'm guessing it has more to do with an attempt to partially offset the building margin pressures for its hardware products (memory costs skyrocketing) and a slowdown in its high margin services business. These numbers (of cuts) won't make much of a dent, however.