˗ˏˋ Jesse Hanley ˎˊ˗
@jessethanley
Marketer, self-taught developer, and sender of a lot of email @Bento (PostShiba, Tatami, others). Designing a quiet family life in 福岡, Japan. DMs always open 🌿
1.2K Following 16.5K Followers
Over the next little while you're going to see a lot of posts like the below (it's what @IanLandsman and I have been fighting about for over a month) and it's best that you DO NOT adopt this mindset.
It's just not productive.
We are so, so, so early in the innovation adoption curve that you are far better off asking "in a year from now, when someone can prompt my business in seconds instead of a day, how can I position myself where I am resilient to that change?" and act accordingly.
There's still time to pivot just don't stay static.
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@nateberkopec "have you considered you don't have performance issues, you're just not spending enough tokens?"
At the same time Ruby being slow is also a skill issue. If you care about your codebase then you can always spend some tokens making stuff faster.
If you are letting Opus 5.5 rip on marketing pages like I am or doing @dannypostma new landing page course then here's a little tip that might help when editing marketing copy.
Took 5 minutes with Opus 5.5!
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As a lifetime Anthropic hater ...
I can't stop using Opus 5.5 I'm disgusted with myself. It's just so good.
I feel like I felt when 4.5 dropped.
I need to do this.
founders and marketers: you need an optimized "about us" page on your site
i work with billion dollar tech companies and bootstrapped SaaS. The About Us is one of the first pages we optimize
here's how (8 points):
(P.S. I explain why this is important at the bottom of the post)
here's how:
1. start with a clear value prop sentence: "[COMPANY] is a [CATEGORY] that [DOES XYZ] for [ICP]."
2. add your core services under a "what [COMPANY] does" H2 subheading. Put each service/feature/product in an H3 subheading. Write 2-3 sentences about what you do, and what outcome it produces.
3. next, add a "what makes [COMPANY] different" H2 subheading. List about 5 core differentiators in H3 subheadings. Give specific, quantifiable differentiators and call out competitors by name. Example: [COMPANY] offers month-to-month payment terms, whereas options like [COMPETITOR] have mandated 12-month contracts. Again: 2-3 sentences per differentiator.
4. your next H2 should be "who uses [COMPANY]." Add bullet points that call out your exact ICP segments. Example: "B2B SaaS marketing teams at 50 to 200-employees."
5. now add a "the team behind [COMPANY]" H2 subheading. Include the names of the founders, quick backstories, company origin story, team composition, and links to social pages (especially the founder(s) socials). You only need about 2 sentences per backstory/origin story.
6. add a "how [COMPANY] works" section. Include info like communication channels, response times, who on the team customers will work with, turnaround time, and onboarding process.
7. now for the most important section for AI Search: add a "key facts" H2. This should be an HTML or
