You could run your company for 20 years like 37signals. Almost no founder I know, actually wants to do that. Or has a product which lasts that long and isn’t a terrible bore. Selling makes sense.

After more than a year of labor, my book 𝘏𝘪𝘥𝘥𝘦𝘯 𝘔𝘶𝘭𝘵𝘪𝘱𝘭𝘪𝘦𝘳𝘴 has launched! It's all my best ideas -- and best writing -- on how to grow your company with your existing budget and team. And yes, I read the audiobook myself. :-) 𝗕𝘂𝘆 𝗱𝗶𝗿𝗲𝗰𝘁: You can buy cheaper bundles directly from me -- Kindle and Audiobook, or those plus the physical book -- from 𝗕𝘂𝘆 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻: It is available in paperback, Kindle, and Audible: 𝗙𝗿𝗲𝗲 𝗔𝗜 𝘀𝗸𝗶𝗹𝗹𝘀: Skills that implement the ideas in the book as well as articles, more added all the time, at I'm so proud of this and grateful to the many people who helped along the way, reading early drafts, challenging my ideas, and encouraging me to do it, and the 750 people who preordered the book, trusting that it would be worth it. All your feedback and ideas are welcome, as usual! (P.S. You know this already, but 𝗹𝗲𝗮𝘃𝗶𝗻𝗴 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 and 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 is extremely appreciated!)