Muse AI Connectors COULD be the App Store moment for AI, and I think BILLIONS of dollars are up for grabs. When Apple opened the App Store in 2008, it gave developers access to millions of iPhone users, and less than two years later Apple had paid them $1 billion. Muse could create a similar opening, except instead of building apps people have to find and open, founders can build services a personal agent calls while completing a task. In today's episode of @startupideaspod, I explain how Muse Connectors work, how to build one with Codex or Claude Code, how people could discover them and 4 startup ideas I’d investigate right now. Who knows whether Muse reaches 10 million, 100 million or one billion users, but whether Muse wins or not, personal agents are becoming a new place where demand gets routed and money changes hands. So, needless to say, it's a really good time to be experimenting with Muse AI connectors. Nobody knew which iPhone apps would win in 2008, but the developers who started experimenting early learned what the rest of the market wouldn’t understand for years. This feels like another one of those moments.

Here at Expedia, we love planning trips. Soon, your personal AI agent will too. We're joining @Muse: tell it where you're headed and it can work with Expedia to sort your hotels, and everything in between.