Fan Bi (buy/ advise $5-50M brands in special sits)
@lifeofbi
Buying + advising distressed DTC/CPG brands ($5-50M). Capital stacks, lender negotiations, margin recovery. Host of In The Money. 1 deal/week in the newsletter.
Traditional luxury meets new luxury as Four Seasons Yachts just announced "The Lanserhof Reset", an eight-day longevity program on a transatlantic crossing in November.
Suites from $18,000 to $240,000.
The pairing: Four Seasons' thread count and service, with Lanserhof, the Austrian clinic that's led European medical wellness since 1984; fasting protocols, diagnostics.
It's for the "Movement Class." A generation replacing traditional status symbols with health, longevity, and performance.
The signal used to be the watch, the car, the address.
Now it's the VO2 max, the biological age, the finisher time.
A transatlantic crossing was once sold on the ballroom, the wine list, the deck chairs.
This one is sold on diagnostics, a personalized protocol, breathwork, anti-inflammatory cuisine, and a daily chlorophyll shot.