Mark Gurman(@markgurman):Apple’s new focus on influencers for events and product “reviews” — people who say nothing but positive things and never ask a legitimate question of Apple executives in exchange for free devices, travel and more, is a serious issue. This echo chamber will lead to mediocrity.

2026.09.19 22:45

Apple’s new focus on influencers for events and product “reviews” — people who say nothing but positive things and never ask a legitimate question of Apple executives in exchange for free devices, travel and more, is a serious issue. This echo chamber will lead to mediocrity.

Mark Gurman@markgurman

2026.09.19 22:36

Early impressions: The vast majority of people with an iPhone 17 Pro shouldn’t upgrade to the 18 Pro unless they’re trying to lock in trade-in value toward next year. And, burgundy is a step down from orange. The overall reality is far different than what you’re seeing on TikTok.

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