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郭明錤|Ming-Chi Kuo
@mingchikuo
香港天風國際證券分析師,分享科技產業趨勢觀察|TF International Securities (HK) analyst sharing tech trend insights
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A recent media report claims that tight DRAM supply has left TSMC holding around US$1 billion worth of Apple 2nm processor work-in-process (WIP), described in the report as “processor wafers,” that cannot yet be packaged. As supporting evidence, it points to TSMC’s 2Q26 earnings call, where the company said the increase in inventory days was mainly due to the 2nm production ramp. My industry checks suggest that Apple has indeed scaled back its hardware shipment plans this year due to memory shortages. However, Apple plans its processor production at TSMC at least three months in advance, based on the amount of memory expected to be available, rather than having TSMC build large amounts of WIP ahead of time. This does not mean TSMC never builds WIP in advance and holds it in inventory. But if the bottleneck is not at TSMC, building ahead provides little benefit, so Apple would have little reason to pay TSMC extra for it. In other words, tight memory supply is real. But my understanding is that there has been no dramatic scenario in which TSMC first built up US$1 billion of WIP and then had to wait for memory to arrive before packaging could proceed. TSMC and Apple are both known for world-class execution, and such a dramatic development would be unusual given how closely the two companies coordinate their supply chains. Finally, public information alone offers a useful way to assess this claim. TSMC said on its 2Q26 earnings call that the increase in inventory days was mainly due to the 2nm production ramp. However, that inventory cannot be directly attributed to Apple processor WIP for three reasons: 1. TSMC's inventory days typically increase when a new advanced node enters its initial production ramp, so this is not unique to this year. 2. TSMC’s definition of inventory includes not only work-in-process, but also finished goods, raw materials, supplies, and spare parts. 3. Apple is not TSMC’s only 2nm customer this year. Other chip designers, including AMD and MediaTek, are also using 2nm.
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A few quick thoughts on what TSMC said about CoPoS during its Q2 2026 earnings call (screenshot from the transcript). The devil is in the details: 1. The phrase "alternative to try to lower down the cost" refers to the glass carrier. That's the CoP part. 2. "Work with substrate vendor" refers to the glass core substrate (GCS). That's the oS part. 3. Pay close attention to this phrase: "takes about another 1 year to be mature." It refers to the pilot line mentioned earlier. For a new technology, a mature pilot line and a mature mass-production line are two completely different things. 4. When TSMC says the pilot line will mature in about a year, this fully validates my earlier prediction that "the 510x515mm format will be used for pre-mass-production simulation in 2H27." For oS/GCS, "mature" means being able to start simulating with the final 510x515mm glass format on the pilot line, instead of the current 250x250mm. 5. Following from point 4, most companies currently involved in the oS/GCS supply chain may not be among the suppliers ultimately selected for mass production (not to mention companies that are only part of the market narrative and have no actual involvement). This is important to keep in mind when looking for investment opportunities at this stage, especially among equipment and materials suppliers. 6. TSMC's answer was brief, but it covered both CoP and oS. It did not mention a glass interposer at all, consistent with my earlier point that CoPoS does not use one. 7. Compared with what TSMC shared at its Japan symposium in June, the only new information in the Q2 2026 earnings call was that the pilot line is expected to reach maturity in 2H27. That said, I think the market was probably already expecting something close to this timeline. Now that TSMC has mentioned it, Ibiden and Innolux may also discuss the same timeline in their upcoming earnings calls.
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Breaking down TSMC's glass core substrate slide On June 11, at JPCA Show 2026 in Japan, TSMC gave a roughly 40-slide presentation titled "Advanced Packaging Technology Essential to the Evolution of AI" (AIの進化に不可欠な先端パッケージング技術). One slide from the deck, titled "Glass Substrate Development for CoWoS," has since leaked online and widespread attention. Here's a closer read of that slide (see attached image). I'll skip the technical background that is already widely available. One thing to flag: the "COP" on the slide does not stand for Chip-on-Package. It means Coplanarity. ▌ Key conclusions: 1. TSMC has officially announced a partnership with Ibiden and Innolux to develop a glass core substrate. The structure is a three-layer design, a glass core sandwiched between two ABF build-up layers. This is the "oS" in CoPoS. 2. The market underestimates how important the glass core substrate is. It's a must-have capability for TSMC. In other words, within CoPoS the "oS" matters more than the "CoP", which is also why, when it was tested, it was paired with the existing CoW rather than with CoP. 3. The glass core substrate costs several times more per unit than existing ABF substrates. The glass processed by Innolux is very expensive per unit and is the single most critical material. Besides Nvidia, two US-based customers have also expressed strong interest. ▌ Industry checks tied to this slide: 1. The glass core substrate shown on the slide is cut from a full-size 250×250mm one. The ABF build-up layers mainly use Ajinomoto's GL107, mixed with ABF-GCP, and were tested at 24–28 layers, which is the mainstream ABF spec for AI chips in 2027–2028. 2. The CoW used in TSMC's experiment is a test vehicle. It is sufficient to validate the most challenging mechanical-structure issues that arise when working with composite materials. Good results mean TSMC, Ibiden, and Innolux have together broken through the critical technical bottleneck. 3. Ibiden currently handles cutting the 250×250mm glass core substrate. When the 510×515mm format is used for pre-mass-production simulation in 2H27, if Ibiden still wants to reduce production complexity to protect its ultra-high gross margins, it may hand the cutting over to Innolux, which is more familiar with the properties of glass. ▌ The leaked slide shows the validation results of pairing CoW with the "oS" in CoPoS, i.e., the glass core substrate (labeled "glass-SBT" on the slide). This addresses the "Substrate mechanical and electrical Dilemma" raised on the previous slide, and it strongly underscores how important the "oS" is within CoPoS. 1. Within CoPoS, what CoP solves is production efficiency / cutting economics, which ties to cost and price. What the oS solves is warpage and durability, which determines whether the chip can be made at all, and whether it can work. 2. CoP and oS complement each other well when integrated, but looking out over the next few years their technical roles still differ. CoP is a very-nice-to-have optimization, and going without it simply means a more expensive chip. But the oS is a must-have. Without it, even being able to make a usable chip is in doubt. 3. Comparing their roles isn't about elevating oS at the expense of CoP. It comes down to the practical question of which technical piece customers are willing to pay for. Details below. ▌ The real gold here is the power integrity (PI) improvement shown on the slide. This matters a great deal to customers, and it means that once glass core substrate production stabilizes, TSMC's profitability and competitive edge should rise in tandem. 1. How it works: the glass core substrate is thin → the vertical conduction path through TGV (through-glass vias) is short → conduction-path resistance (R) and loop inductance (L) both drop → PI improves. 2. Why it matters to customers: better PI → more stable power delivery → frees up power headroom → room to integrate more transistors, or to push clock speeds higher → more AI compute. 3. For customers, production efficiency is TSMC's basic responsibility, so they won't pay extra for it. But gains in AI compute translate directly into the customer's own competitiveness and profit, so customers are willing to pay for that. This is why Nvidia is so positive on the glass core substrate. 4. For TSMC, the glass core substrate raises yield and lowers cost while also boosting both the compute and the selling price of AI chips. It's both a cost-cutting tool and a pricing lever, a plus for profitability and competitiveness alike. 5. Substrate cost currently accounts for a low single-digit percentage of an AI chip's BOM, while losses from packaging yield run roughly 5–10× the substrate cost. So even if the glass core substrate ends up costing several times more than today's, its share of the BOM stays low, and it can cut the losses from packaging yield. The high unit price is therefore not expected to dampen customers' willingness to adopt it. ▌ In the Q&A after the presentation, an audience member asked about TGV details for the glass core substrate. TSMC declined to answer on the spot, because TGV is the key technology behind the glass core substrate, and the core know-how currently sits with TSMC and Innolux. By contrast, when another attendee asked about integrating IVR, eDTC, and LSI, TSMC answered at length. ▌ According to industry checks, if all goes well, TSMC is aiming to start mass production of the glass core substrate in 4Q28–1Q29, to match the cadence of Nvidia's AI chip iterations. As a side note: the Ibiden earnings presentation slide that many people have been circulating lists the glass core substrate timeline as CY30. My read is this: Ibiden, which has always been conservative and cautious in public, has now formally put the glass core substrate on its roadmap, which further confirms the long-term trend for this technology. That said, some other details on Ibiden's slide don't fully line up with what's known in the market. For example, its reticle timeline is off from TSMC's public claims by about a generation, and the Rubin Ultra substrate size is clearly larger than the 90×90 it marked for CY26–27. It's a reminder to always cross-check across multiple sources when forecasting the future.
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In the fast-moving tech industry, can data from industry checks go six months without an update and still track a company’s guidance more closely than market consensus? That’s rare, but here’s one example where the research held up, with a little luck on my side. ASML's latest Q2 2026 results further validate several predictions I made six months ago (in January). The most important of them, and the easiest to verify with hard numbers, is the EUV shipment outlook. EUV is different from consumer electronics, where forecasts shift constantly. Strong AI demand and the difficulty of expanding upstream capacity mean that my EUV shipment estimates, based on capacity changes at the key supplier Carl Zeiss SMT, have stayed closer to the company's guidance than the market consensus over the past six months, even without any updates. ASML's 2026 / 2027 EUV shipments: 1. In January, I forecast 2026 / 2027 shipments of 67 / 80-85 units, and noted that 2027 EUV was already sold out. At the time, the market consensus for 2026 shipments was just 53-55 units. 2. In its Q1 2026 results in April, ASML gave shipment guidance of at least 60 / 80 units for 2026 / 2027. Notably, the first time the company offered guidance as far out as 2027, the number already fell within my January forecast range. 3. In its latest Q2 2026 results in July, ASML raised the 2026 / 2027 numbers to about 65 units (excluding High-NA) / about 85 units (implied by the company's guidance), and noted that nearly all the EUV orders it needs for 2027 are already in, bringing the outlook even closer to my January forecast of 67 units for 2026 and "sold out" for 2027. Worth noting: even though more bullish expectations of around 90 units or more for 2027 had surfaced ahead of the Q2 2026 results, the outlook the company ultimately provided (about 85 units) still landed at the upper end of my January forecast range.
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My latest supply-chain surveys indicate that Carl Zeiss SMT will significantly expand its EUV and higher-ASP immersion DUV optical system capacity by 20-25% YoY and 40-50% YoY, respectively, in 2027 to meet robust demand from ASML. Coupled with stronger-than-expected shipment outlooks for 2026, ASML's revenue is projected to reach €38–40bn in 2026 and €45–47bn in 2027, outperforming market consensus of ~€34–36bn and ~€41–43bn. Key drivers behind the upside vs. consensus are as follows: 1. 2026 Growth Drivers: ➢ EUV and DUV shipments are estimated at 67 and 355 units, surpassing consensus of 53–55 and 310–320 units. ➢ Driven by strong 2nm demand, TSMC has upwardly revised its 2026 EUV orders twice: from an initial 22 units to 25 units last October, and currently to 28 units. ➢ To capture robust demand from Chinese memory makers, ASML plans to launch a new immersion DUV model NXT:1965i in 4Q26. As a down-spec version of the 1980i series, it complies with U.S. export controls while addressing Chinese clients' needs, serving as a key growth driver for 4Q26 and 2027. 2. 2027 Growth Drivers: ➢ 2027 capacity for both EUV and immersion DUV is currently fully booked thanks to the strong demand; further shipment upside will hinge on ASML’s supply-side improvements. ➢ Based on Zeiss SMT’s expansion, ASML’s 2027 shipments are projected to reach 80–85 EUV systems and 380–400 DUV systems. ➢ Boosted by the new 1965i launch, China’s procurement of high-ASP immersion DUV is expected to grow ~40% YoY in 2027. 3. Additional Upside Potential to Monitor: ➢ Potential ASP hikes for EUV and DUV systems amid prolonged supply tightness. ➢ Ongoing upward revisions for the new 1965i model from Chinese memory suppliers. ➢ Potential Intel Upside: The above estimates exclude incremental EUV demand from Intel. Although Intel has not officially placed orders (explaining its previously lower-than-expected Capex guidance), it has entered discussions with ASML for additional bookings. Intel's incremental EUV demand is projected at 20–30 systems over 2026–2027, of which 3–5 are High-NA EUV.
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I rarely make public calls on stock price trends (industry research and stock price forecasting are two entirely different things). One recent exception came ahead of WWDC26, when I said I was positive on Apple's share-price trend in 2H26 and added: "...regardless of what Apple says at WWDC26, as long as this core bull narrative stays intact, Apple's positive 2H26 share-price trend is unlikely to change." After weathering a pullback triggered by the post-WWDC26 sell-the-news reaction and Apple's product price hikes, Apple shares still reached an intraday all-time high despite recent market volatility, consistent with the trend I forecast a month ago.
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Goldman Sachs upgraded Nittobo to Buy in a July 6 report. One key reason was its cautious view on TSMC’s glass core substrate (GCS) progress. I won’t add much commentary here. Just sharing the note. That said, my takeaway is that the other reasons GS cited for the upgrade do not really conflict with a constructive view on GCS over the next several years. One thing to note: based on past patterns, the likelihood of TSMC providing major updates on GCS/CoPoS at its upcoming July earnings call may be low. This is especially true since TSMC just shared key R&D results at a Japan symposium in June, where it also made a rare mention of supplier partners. If that read is right, the likelihood of major GCS updates at Innolux’s and Ibiden’s August earnings calls may also be low.
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In this interview, Amazon hardware chief Panos Panay said the company is designing its own end-to-end silicon for some of its devices, while still sourcing chips from external suppliers such as Qualcomm. This echoes the trend I previously predicted, that Amazon devices are moving toward in-house silicon. Another key takeaway is that Panay tied this effort to on-device AI, which suggests that beyond the cost considerations I noted earlier, in-house silicon is also a key part of Amazon's strategy for future AI devices.
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This structural shift suggests that Amazon has been preparing for the long-term expansion of AI compute, and that it does not see AI compute oversupply as a real issue.
My latest industry checks indicate that Amazon’s processor procurement strategy for its own consumer electronics is set to undergo its first major shift in 20 years: moving away from externally sourced processors and adopting a COT (customer-owned tooling) model, with Alchip as the exclusive provider of back-end design and testing for its self-developed chips. Key points: 1. Amid the rapid expansion of AI compute, Amazon’s free cash flow for the 12 months ended 1Q26 fell 95% year over year to about US$1.2 billion. To maintain financial flexibility and keep funding its AI investment cycle, Amazon is also streamlining its organization and improving the cost structure of its non-AI businesses. 2. Amazon's own-brand consumer electronics, including Kindle, Fire TV, Echo, Alexa-enabled products, Blink, and Ring, currently use externally sourced processors. To optimize its cost structure, Amazon plans to gradually shift away from external sourcing and adopt a COT model similar to the one used for AI chip Trainium, taking more control of processor development in-house. 3. For this transition, Amazon has selected Alchip as its exclusive partner for back-end design and testing. Alchip is expected to receive non-recurring engineering, or NRE, fees for each design project, while also benefiting from processor shipments. 4. The strategy is expected to begin in 2027. Once the transition is complete, annual shipments of Amazon’s in-house processors are estimated at around 40 million units. This shift should help improve the cost structure of Amazon’s own devices and become a meaningful growth driver for Alchip.
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My latest industry checks indicate that Amazon’s processor procurement strategy for its own consumer electronics is set to undergo its first major shift in 20 years: moving away from externally sourced processors and adopting a COT (customer-owned tooling) model, with Alchip as the exclusive provider of back-end design and testing for its self-developed chips. Key points: 1. Amid the rapid expansion of AI compute, Amazon’s free cash flow for the 12 months ended 1Q26 fell 95% year over year to about US$1.2 billion. To maintain financial flexibility and keep funding its AI investment cycle, Amazon is also streamlining its organization and improving the cost structure of its non-AI businesses. 2. Amazon's own-brand consumer electronics, including Kindle, Fire TV, Echo, Alexa-enabled products, Blink, and Ring, currently use externally sourced processors. To optimize its cost structure, Amazon plans to gradually shift away from external sourcing and adopt a COT model similar to the one used for AI chip Trainium, taking more control of processor development in-house. 3. For this transition, Amazon has selected Alchip as its exclusive partner for back-end design and testing. Alchip is expected to receive non-recurring engineering, or NRE, fees for each design project, while also benefiting from processor shipments. 4. The strategy is expected to begin in 2027. Once the transition is complete, annual shipments of Amazon’s in-house processors are estimated at around 40 million units. This shift should help improve the cost structure of Amazon’s own devices and become a meaningful growth driver for Alchip.
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The memory supply-demand gap will keep widening through 2027. That is the real reason Apple is lobbying the White House to keep CXMT off the Entity List. ▌Start with my latest industry checks: The pressure on Apple has shifted from soaring memory costs to a widening supply gap. 1. Of the memory capacity allocated to consumer electronics in 2026, an estimated 15–20% is expected to shift to data centers in 2027, and that share could grow. 2. Due to tight memory (LPDDR) supply, Apple's actual pull-in volume of A20 chips in 2H26–1Q27 could be 10–20% below its original target (though part of that may reflect Apple’s own overbooking). ▌CXMT states in its IPO prospectus that its capacity is far below domestic demand. Given the persistent global memory imbalance, even if Apple’s lobbying succeeds and it buys DRAM from CXMT, that would not materially lower costs or fill the supply gap. Still, with the imbalance widening, Apple has every reason to secure an additional source. ▌This also explains why Apple is being more proactive this time than it was when it evaluated YMTC in 2022. YMTC was mainly about lowering NAND costs; CXMT is about managing DRAM supply risk. ▌Tim Cook is one of the few tech leaders who can still navigate both Washington and Beijing, so this is better handled before he steps down as CEO. Even if the effort goes nowhere, the media coverage can still leave the market with the impression that Apple tried but was constrained by U.S. policy. That may help ease frustration over price hikes and longer delivery times.
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iOS 27 will bring tighter system-level integration with Apple Intelligence. My latest industry checks suggest Apple's lower-end 1H27 iPhones, powered by the A20 chip, will move to 9GB DRAM (1.5GB × 6 dies), up from 8GB (2GB × 4 dies) in the current A19 models, to keep the system running smoothly under AI workloads. The three new high-end 2H26 models powered by the A20 Pro chip (the foldable and two 18 Pro models) will remain unchanged at 12GB (1.5GB × 8 dies).
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Contrary to recent market rumors, my latest industry checks indicate that Google currently has no concrete plan to procure memory chips from CXMT.
Google and MediaTek Deepen TPU v9 Collaboration with Upgraded Triggerfish, Targeting AI Agents, Reinforcement Learning, and Effective Compute Maximization 1. My latest industry checks indicate that Google is developing an upgraded v9 chip, likely codenamed Triggerfish, based on TPU v9 / Humufish, with MediaTek exclusively securing this new, higher-priced order. 2. This upgraded chip is a Humufish-based follow-on program, positioned as a v9 variant with stronger inference capabilities that can help mitigate both the CPU wall and the memory wall. The project also further confirms MediaTek as Google’s preferred development partner for the TPU v9 generation. 3. The key differences between this v9 variant and Humufish are: SRAM capacity is significantly increased to 2–3 times that of Humufish, a new simulation die is added, and memory is upgraded to HBM4E, versus HBM4 on Humufish. 4. Beyond local TPU management and training / inference mode switching, the newly added simulation die's likely role centers on reinforcement learning (RL) and AI-agent coordination. 5. The larger SRAM keeps more of the active working set required by RL and AI agents local to the TPU, reducing data-movement costs and improving efficiency in the ultra-low-latency decode stage. 6. With Humufish lifetime shipments still estimated at 4–5 million units, Google is adding an incremental Triggerfish order of 1–2 million units, with production expected to begin in late 2027 and ramp in volume in 2028. As Triggerfish carries a unit price roughly 30% higher than Humufish, it could become an incremental driver of MediaTek’s 2028 business momentum.
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My latest industry checks indicate that MediaTek has upgraded the strategic positioning of its AI business from "IC / ASIC design" to "system-level design," initially targeting the PCBA (L6) for Google's TPU and the L10 rack for Elon Musk-affiliated companies' in-house AI chips. Overall, this strategic shift aligns with industry trends and, if executed well, should help strengthen MediaTek's customer relationships and long-term competitive advantage. Industry checks and analysis: ▎This is a long-term play, with immaterial impact on fundamentals over the next two years. The aim is to capture new growth opportunities while mitigating potential risks. 1. Opportunity: Two factors are jointly raising the value-add of system-level design: increasing server rack design complexity, driven by the adoption of technologies such as CPO and 800V HVDC, and refresh cycles comparable to those of consumer electronics. 2. Risk: Growth momentum in ASIC design may begin to slow in 2–3 years as the Semi-COT business model takes hold. 3. To secure a gross margin of at least 40–50% in its system-level integration business, MediaTek is expected to adopt an asset-light model in which it leads design and validation, leverages the strengths of Taiwan's hardware supply chain ecosystem, and outsources manufacturing. ▎Google TPU PCBA: 1. MediaTek aims to begin with TPU v10 (Icefish), while also pursuing the integration of its own CPO solution. 2. Google's hardware assembly ecosystem is already well-established, so MediaTek's chances of winning L10 are slim. ▎The L10 rack for Musk's in-house AI chips: 1. The AI compute currently being built out by Musk's companies relies mainly on Nvidia chips, so the assembly ecosystem for their own AI chip racks is not yet in place, and that's where MediaTek's opportunity lies. 2. This business still lacks clear timeline visibility. Long-term success will hinge on whether MediaTek can leverage Taiwan's hardware supply chain ecosystem and its partnership with Terafab to land L10 rack orders.
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Key takeaways on TSMC's next-generation advanced packaging, CoPoS (publicly available technical details omitted): 1. CoPoS is currently expected to enter mass production in 2H28. It is designed to improve the economics of ultra-large packages above the 9.5x reticle-size class, with NVIDIA’s Feynman AI chip a potential first adopter. 2. According to industry checks, glass is used in two distinct places (dimensions in mm): → 310 x 310 temporary glass carriers → 250 x 250 (pilot) / 510 x 515 (mass production) glass panels, processed and later cut into individual glass core substrates 3. The glass core substrate is essentially a three-layer structure: a glass core sandwiched between ABF (ABF-GCP) build-up layers on both sides. The widely discussed glass processing challenges, such as TGV formation and copper filling / metallization, are tied to this part of the stack. 4. Common misconceptions about CoPoS: → ❌ Misconception 1: CoPoS uses a glass interposer. ⭕️ Correction: The glass is not an interposer. The interconnect role is instead handled by the chip-side RDL, plus the TGV/Cu interconnects and ABF build-up layers in the glass-core substrate stack. → ❌ Misconception 2: Glass replaces ABF. ⭕️ Correction: As the substrate architecture above shows, glass and ABF coexist. → ❌ Misconception 3: Chips sit directly on glass. ⭕️ Correction: Chips are attached to the ABF build-up surface of the glass core substrate. 5. CoPoS should extend and reinforce TSMC’s leadership in advanced packaging, potentially giving that advantage visibility through around 2032.
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WWDC26 won't change Apple's positive 2H26 share-price trend, but it will test the staying power of the bull narrative ‒‒ 1. Apple's core bull narrative right now is an almost intuitive market consensus that few people push back on: "Even if Apple is temporarily behind on AI, it will ultimately catch up and come out ahead." 2. Based on my latest supply-chain checks, I believe Apple's business momentum will remain strong through year-end, which should further reinforce the narrative into something like: "If Apple is doing this well without AI, just imagine once it has AI." 3. So regardless of what Apple says at WWDC26, as long as this core bull narrative stays intact, Apple's positive 2H26 share-price trend is unlikely to change. 4. That core bull narrative has its weak spots, but I think it has a good chance of holding at least through end-2026. How much longer it can last is what makes WWDC26 genuinely worth watching. 5. The key takeaway from WWDC26 will not be the short-term share-price reaction after the event. It will be whether Apple, using the same Gemini, can deliver better AI applications, agentic workflows, and on-device & cloud hybrid experiences than Google. 6. If the answer is yes, it would help extend Apple's core bull narrative. If the answer is no, it would suggest that Gemini sets the ceiling for Apple's AI experience. The stock may not necessarily turn bearish, but the "Apple will ultimately come out ahead" narrative would start to face growing scrutiny.
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1. The Apple XR headset and smart glasses roadmap I put together about a year ago is no longer a useful reference. For now, only two smart glasses products remain visible in the roadmap. 2. The major overhaul was signed off by Apple's next CEO, John Ternus. This shift actually happened a while back. I'm just late updating the chart. I think removing the Vision Pro line was the right call, as Apple shifts resources toward smart glasses with greater mass-market potential. 3. My latest supply chain checks suggest Apple’s display-equipped AR/XR smart glasses device, powered by optical waveguides, has slipped to 2029. The display-less AI glasses, similar to Ray-Ban Meta, are still expected to ship in 2027.
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Apple Vision Series and Smart Glasses Roadmap (2025–2028): Smart Glasses Set to Drive the Next Wave in Consumer Electronics Full story:
A few thoughts on NVIDIA RTX Spark, setting aside the specs for now: the on-device AI agent narrative, a reality check on delivery, and Apple’s WWDC. 1. At the heart of it are two things: Jensen Huang’s “reinvent the PC” slogan and a concept demo of an on-device AI agent workflow. (I call it a concept demo because there was no live demo.) The slogan and concept demo should help speed up market consensus around on-device AI agents in the near term. 2. The key elements of the on-device AI agent concept: OS + cloud/local LLM switching + agent harness + cross-app workflow + sandbox The concept isn't new, but thanks to GTC's reach, it will likely shape how people talk about on-device AI agent use cases for the foreseeable future. 3. Jensen laid out the vision and narrative for on-device AI agents earlier than most. But over the next two years, RTX Spark devices will still be a niche slice of the laptop market, so it's too early to call who wins commercially. 4. Before GTC, most discussion and predictions around RTX Spark / N1X focused on its codename, specs, and supply chain. The operating system rarely came up. In his keynote, Jensen placed the OS alongside the chip platform at the heart of “reinventing the PC.” That echoes my earlier point: the operating system is the key to on-device AI driving the next upgrade cycle. 5. Software is what makes or breaks the user experience. For users to actually experience the agentic workflow Jensen showed, a lot still has to happen. At a minimum, NVIDIA’s CUDA Toolkit needs to officially support Windows Arm64, while Microsoft needs to move Windows’ on-device AI agent stack from preview to general availability (GA), including MCP on Windows, ODR, and agent connectors (all still in public preview), plus Agent Workspace (still in private preview). If these developer and OS tools still aren't in place when the hardware ships, RTX Spark devices will struggle to deliver on the keynote’s core promise: enabling users to actually create and experience AI agent workflows, the product’s core selling point. 6. After Huang's "reinvent the PC" pitch, how Apple responds to on-device AI agent workflows at WWDC (expected June 8) becomes another thing to watch, alongside how much Siri improves. For NVIDIA and Microsoft, even if RTX Spark's development or shipping timeline slips, it won't dent their strong growth in AI infrastructure. Apple is in a different position: consumer electronics is its entire hardware business, and on-device AI is where consumer electronics innovation is heading. So beyond a compelling narrative, Apple also needs to show a concrete plan to deliver, including clearer developer tools and an agent-ready OS update timeline.
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許多人期待、Nvidia 可能將要發布的 N1X / Windows PC 處理器,供應鏈調查與重點分析: ▌供應鏈調查顯示,配備 N1X 的裝置未來兩年出貨量約10M ➡ 仍屬利基市場,瞄準對裝置端 AI 算力有需求的重度使用者。 ➡ 未來出貨能否上修,除售價因素,還是取決於 Windows 能否提供真正調度裝置端 AI 算力的應用與工作流。 ▌目前 PC(Windows 與 Mac)的主流 AI 應用為「用瀏覽器上 LLM 網站」與「透過 API 消耗雲端 LLM 的算力 / token」: ➡ 核心都是使用雲端 AI 算力,非裝置端。 ▌2026 年 目前為止 PC 產業的兩個熱門事件,都與裝置端 AI 算力幾乎無關: ➡ MacBook Neo 的熱賣。我的產業調查顯示,2026 年該機種出貨量顯著調升約 100% (5M → 10M)。消費者買的是「低價 + 設計 + 生態」,不是買裝置端 AI 算力。 ➡ 便宜的小 PC 主機雖仍屬利基市場,但因能長時間掛機跑 AI agent(如OpenClaw)而受到高度關注(如 Mac mini)。這類 agent 的推論算力幾乎也來自雲端。 ➡ 小結:無論銷量(裡子)或話題(面子),都與裝置端 AI 算力幾乎無關。 ▌裝置端 AI 推動升級換機潮的關鍵為作業系統: ➡ 裝置端 AI 與雲端最大差異,在於兼顧隱私下,能高度整合跨應用程式的用戶資料與工作流,然這需作業系統支援。 ➡ 目前 PC 作業系統 AI 化主要仍處於「為本家應用程式增加 AI 功能」與「輕度整合跨應用程式的工作流」。 ➡ 已有善用裝置端 AI 算力的應用,如語音轉錄文字,但不足以推動顯著升級換機需求。 ▌N1X 裝置可望提供 AI 重度使用者另一個好選擇: ➡ 受益於 N1X,裝置設計能在 AI 算力、記憶體、外觀與攜帶性之間,取得一個更好的新平衡點。 ➡ 對在本地端跑 LLM 的重度使用者而言,在不錯的裝置端 AI 算力與大容量記憶體裝置的選擇上,N1X 裝置是除了 Mac 以外的另一個好選擇。 ➡ 若欲帶動顯著升級換機潮,除售價外,作業系統(Windows)支援仍是關鍵。
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【Industry Check Update】OpenAI appears to be fast-tracking its first AI agent phone, with mass production targeted as early as 1H27. Potential drivers include supporting a year-end IPO narrative and intensifying competition in AI agent phones. MediaTek currently appears better positioned to become the sole processor supplier, with the device set to use a customized version of the Dimensity 9600, built on TSMC’s N2P node in 2H26. The ISP is the headline spec, with an enhanced HDR pipeline improving real-world visual sensing. Other key specs include a dual-NPU architecture for heterogeneous AI compute, LPDDR6 + UFS 5.0 to ease memory bottlenecks, and pKVM + inline hashing for security. If development stays on track, combined 2027–2028 shipments could reach around 30 million units.
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