Most companies integrating AI, including many new startups I see here on X, are building around what models can do today. Which makes them be behind on the spot
But once you build the thing for now, it's already 3 months old.
By the time you build for today’s capabilities, your product is already three months out of date.
By then, there’s a new model or emergent behavior enabling use cases that will become the main thing another three months later.
So the thing you decided to build is effectively 6 months behind before you even ship it.
To build a company that survives this pace of change, you need to at least:
A. Continuously revise your company’s vision.
B. Ensure your product enables behaviors that will become prevalent six to twelve months from now.