Oren John(@orenmeetsworld):Brand positioning 101 Positioning against: taking an existing category and presenting a better alternative for a big subsection of customers Price positioning: offering lower priced alternatives at the expense of something core Customer positioning: Having your brand reflect something about the consumers identity

Oren John

@orenmeetsworld

CD, internet. Partner @darkroomagency_ Join my brand strategy newsletter 👇

Joined April 2012

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Oren John@orenmeetsworld

2026.09.01 14:38

Brand positioning 101 Positioning against: taking an existing category and presenting a better alternative for a big subsection of customers Price positioning: offering lower priced alternatives at the expense of something core Customer positioning: Having your brand reflect something about the consumers identity