In June 2024, Reuters covered Genspark's seed round and identified its two founders as former Baidu executives. TechCrunch did the same.
In June 2026, Reuters covered Genspark's latest funding at a $2.6 billion valuation. This time the founding team was described as alumni of Microsoft, Google, Meta, YouTube and Pinterest.
Baidu had dropped from the wire copy.
Nothing was erased. Eric Jing's X profile still reads "Ex-CPO
@Baidu Search." Kay Zhu's LinkedIn still lists both Baidu roles. The record is fully available.
But look at the company-controlled materials. MainFunc's website, Genspark's parent, describes a team from Microsoft, Google, Meta, and Pinterest. Baidu is absent. In a paid-content series produced by the WSJ's advertising department, Jing's biography reads "20 years in search, beginning at Microsoft and helping launch Bing." The Baidu years became a nameless stint.
The deepest shared credential of the founding team is years at Baidu, building Xiaodu together. Jing was CEO of the division. Zhu was CTO. That history now sits outside the company's standard English-language introduction.
Whether Genspark drove this shift or merely benefited from it cannot be determined from public evidence. What can be observed is the outcome: the narrative presented to investors and enterprise buyers now foregrounds American affiliations.
The piece maps how Chinese AI founders assemble offshore identities, and why the access those identities buy remains conditional. Genspark is the opening case.