RabbitHole
@rabbithole_gg
Incentive campaigns that pay for TVL that stays. We qualify the capital, reward time-in-position, and measure what remains after the rewards stop.
Joined April 2020
29 Following 83.3K Followers
DeFi is renting its TVL and calling it growth.
Emissions start.
TVL rises.
Dashboards light up.
Rewards stop.
The capital leaves.
The protocol bought a spike, not a resident.
For teams allocating incentive budgets, the real scorecard begins after emissions:
→ Wallet quality
→ Position duration
→ 30/60/90-day survival
→ Source attribution
→ Cost per retained dollar
Our latest piece in The Defiant explains how targeting, campaign structure, caps and post-campaign measurement can turn incentives from rented liquidity into an accountable retention system.
You paid for TVL. Do you know what you bought?
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