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Stacy Muur
@stacy_muur
2016 crypto guild. Web3 marketer, (too) passionate about research & data. Founder @GREEND0TS. Telegram channel:
Joined August 2022
2.3K Following    77.6K Followers
Oh yeah, this pain is real. My thinking is that 95% of the existing neobanks will either repeat the fate of @Cypher_HQ_ or will just wind down & I will add them to my RIP list – because their math is not matching. Yeah, it's relatively cheap to start a crypto card ($150K of initial investment) but you have monthly maintenance costs & users don't earn you as much as you expected; infra is eating up 80% of the profits made. Each user acquired through paid is VERY expensive. Based on the latest cases we see at @GREEND0TS it's ~$70–80 per KYC now (influence marketing / X ads / Google etc). So it's logical that they make up referral terms that end up being ultra conditional. They need to make money somewhere and they make it by rugging their referrers. Not a viable long-term plan, ngl.
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I love neobanks and what they bring – but the deeper I dive into this business, the uglier it becomes (sometimes). My main source of income from is referrals. So I obviously have referral links from most crypto cards that have such programs. The ugly part is that many don't want to pay for the customers you bring. Just a few examples from the last few weeks: • Case 1: Company says they need a minimum of 10 activated cards per month to make the payout. • Case 2: Company says that they pay only if you have 3+ activated referrals and each spends at least $200 – for that, you get $50 (hahaha). • Case 3: They pay you a % of the total spend – but only for the first 3 months. The official website will never tell you this. It will always be written somewhere in the docs, sometimes nowhere at all. And this is very depressing. @stacy_muur mentioned several times that these days if crypto companies want to get users through paid channels, they HAVE to pay AT LEAST $50 per user who just passes the KYC. That's the benchmark. What we see is that people are so greedy (or their economy is not matching so much) that they are making it more and more challenging for referrers to earn money. There are a few exceptions like @ether_fi. But overall, Web3-native neobanks will not be competitive to players like @Revolut once they go all-in for acquisition.
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