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Stacy Muur
@stacy_muur
2016 crypto guild Data-driven researcher and marketer Building @GREEND0TS & @StacysBrain Discussing marketing:
2.4K Following    78.2K Followers
@HyperliquidX has ~5x the open interest of @Aster_DEX, and more than @variational_io and @Lighter_xyz combined. I think its established trading ecosystem explains a lot of this. Shared collateral and builder-deployed markets give traders more reasons to stay. In addition, liquidity attracts liquidity so when you're trading size, entering and exiting without moving the price matters, so switching platforms needs a real benefit. Personally, I also think they nailed the UX: fast and easy to use, which goes a long way when you're on it every day. Which perp DEX are you using the most right now?
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I mean, yeah, it’s cool that the damage is contained, but brother. What are you changing to PREVENT this from happening again? You know, like being proactive. The market barely moving is one thing. People trusting you with their money is another. It’s great that you’re covering customer funds. Absolutely fantastic. But you know how, before buying something expensive, you ask yourself whether you could afford it twice? I think the same question applies here, @cz_binance. You say Binance can cover the losses and customer funds will be fine. But can you handle another attack? Will customer funds still be safe then? Because you know as well as I do that if this happened once, it CAN happen again. And I hope I’m wrong on that one.
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Saw a few discussions about size of hack, why impact to bitcoin price is small, etc. 👇 $6.3 billion is the biggest in USD terms, but not in BTC terms. MtGox was 650,000 BTC! Other important numbers to consider: % of bitcoin (in relation to BTC total supply), ie, market impact. MtGox is big there again at 5%+. Number of users impacted, and % of user assets impacted. MtGox (the largest CEX at the time) and FTX (not small) were all near 100% of users and their asseets. Most important: Who is impacted? Does the platform cover it all? (only one victim), as in recent two CEX cases and Binance. Obviously, still a major disaster for the industry, Binance (and me). It hurts, but we survive. Most importantly, we protect our users. (image from @MatthewRoszak)
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Another cool thing for personal & company efficiency I’m stealing from @Gartner_inc: They recommend mapping all optimization ideas by: • Investment, risk, and time • Benefits and impact Put both on a matrix so it’s easier to keep the most important things addressed first. Take notes, anon
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@HyperliquidX has ~5x the open interest of @Aster_DEX, and more than @variational_io and @Lighter_xyz combined. I think its established trading ecosystem explains a lot of this. Shared collateral and builder-deployed markets give traders more reasons to stay. In addition, liquidity attracts liquidity so when you're trading size, entering and exiting without moving the price matters, so switching platforms needs a real benefit. Personally, I also think they nailed the UX: fast and easy to use, which goes a long way when you're on it every day. Which perp DEX are you using the most right now?
Show more
I mean, yeah, it’s cool that the damage is contained, but brother. What are you changing to PREVENT this from happening again? You know, like being proactive. The market barely moving is one thing. People trusting you with their money is another. It’s great that you’re covering customer funds. Absolutely fantastic. But you know how, before buying something expensive, you ask yourself whether you could afford it twice? I think the same question applies here, @cz_binance. You say Binance can cover the losses and customer funds will be fine. But can you handle another attack? Will customer funds still be safe then? Because you know as well as I do that if this happened once, it CAN happen again. And I hope I’m wrong on that one.
Show more
Saw a few discussions about size of hack, why impact to bitcoin price is small, etc. 👇 $6.3 billion is the biggest in USD terms, but not in BTC terms. MtGox was 650,000 BTC! Other important numbers to consider: % of bitcoin (in relation to BTC total supply), ie, market impact. MtGox is big there again at 5%+. Number of users impacted, and % of user assets impacted. MtGox (the largest CEX at the time) and FTX (not small) were all near 100% of users and their asseets. Most important: Who is impacted? Does the platform cover it all? (only one victim), as in recent two CEX cases and Binance. Obviously, still a major disaster for the industry, Binance (and me). It hurts, but we survive. Most importantly, we protect our users. (image from @MatthewRoszak)
Show more
Another cool thing for personal & company efficiency I’m stealing from @Gartner_inc: They recommend mapping all optimization ideas by: • Investment, risk, and time • Benefits and impact Put both on a matrix so it’s easier to keep the most important things addressed first. Take notes, anon
Show more
This is not even funny from today's perspective
4 data leaks reported today: 1. Coinbase's vendor Amplitude exposed some users’ contact data (funds unaffected). 2. Bithumb (Korea) had user data leaks. In TradFi, two securities firms in Korea leaked data: 3. Mirae Asset 4. Daishin Securities You can't prevent a leak, but you can protect yourself. Leaked exchange data (names, emails, phone numbers, addresses, ID documents, transaction history) is mostly used for phishing, SIM swapping, and social engineering. Reduce info you share - Use a unique email alias for each exchange (SimpleLogin, Apple Hide My Email, etc). A leak then can't be linked to your other accounts, and you can spot which service leaked. - Share only what's required. Don't add optional profile details. - Use a dedicated phone number (a VoIP or secondary SIM) for exchange accounts if you can, since leaked numbers are the main route to SIM swaps. Lock down the account - Use a unique, long password from a password manager. - Turn on hardware security keys (YubiKey) or passkeys, or at least an authenticator app. - Avoid SMS 2FA. - Enable withdrawal address whitelisting and a withdrawal time lock if the exchange offers them. - Set up an anti-phishing code, which puts a code you choose in every legitimate email from the exchange. - Review active sessions and API keys regularly. Delete any API keys you don't use. - Restrict API keys to withdraw-disabled and IP-whitelisted. Defend against - SIM swapping: Ask your carrier to add a port-out PIN or number lock. - Phishing and impersonation: Assume anyone who contacts you about your account, "security issues," or "refund recovery" is a scammer, even if they know your name, balance, or recent trades. - Exchange support staff don't ask for your password, 2FA codes, or seed phrase. - Never click links in emails or texts. Go to the site yourself. - "Wrench attacks": Leaked addresses plus holdings data have led to real-world extortion and robberies. Don't publicize your holdings, and keep large balances out of anything tied to your home address if you can. If a breach is announced 1. Change the exchange password and any other account that reused it. 2. Check for your email address. 3. Revoke API keys and active sessions. 4. Review recent withdrawals and security settings. 5. Watch for phishing emails and texts that reference the breach, because scammers move fast after one. Stay SAFU! 🙏
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Crazy to see @PythNetwork mentioned on ICE’s earnings call. Pyth getting this kind of recognition from traditional finance is insanely bullish. Side note - Pyth x Hyperliquid x ICE?
The world’s largest energy markets are watching the rise of perpetuals. On ICE’s Q3 earnings call, Chair and CEO Jeff Sprecher cited Pyth data on oil perpetuals while discussing how these markets complement traditional futures. Pyth data is becoming part of finance’s defining conversations.
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Incredible footage of a suspected North Korean hacker posing as Japanese getting exposed after refusing to insult Kim Jong Un. Apparently, still one of the most effective ways to catch them.
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Forward to community
This year has been brutal for Web3 Each month seems to set a new record for hacks. I hope Binance’s “SAFU” is real and that they’ll compensate all affected users. I don’t want to dwell too much on how this is impacting trust in the industry – no one is safe. We all remember the recent PHP and Railway cases. Stay safe, guys. Diversify as much as you can. This year, not losing your money is already a big win.
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Soon in every money laundering group.
JUST IN: 🇰🇵 North Korea responsible for $6 billion Binance hack, CNN reports.
Bitcoin just forked. eCash (ECX) is live. A decade of sidechain research. A decade of “not on L1.” Today, Drivechains activate. Yesterday, building on Bitcoin meant lobbying for a soft fork. Today, you can just build. Seven sidechains launch on day one. If one fails, L1 doesn’t notice. If you self-custodied $BTC at the fork, you just received $ECX. Split your coins before you move your BTC.
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5 crypto businesses making the most revenue over the past 7 days while the market bleeds ↓ • @tether | $121.55M USDT issuer earning yield on dollar reserves. • @circle | $48.29M USDC issuer earning interest on dollar reserves. • @HyperliquidX | $14.92M Onchain exchange earning fees from spot and perp trading. • @Pumpfun | $13.39M Memecoin launchpad earning fees from launches and swaps. • @Collector_Crypt | $5.43M Collectibles platform earning from card packs and trading. I like seeing Hyperliquid slowly but surely catching up to Circle. What about you?
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Compiled a list of crypto companies that raised a >$10M round in 2026. 134 projects year-to-date. For context, that's ~50% less than in 2021. Crypto VCs are getting much more selective
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Difficulty levels of crypto startups: Impossible: Stablecoin, L1, Insurance Hard: Prediction market, Perps, Lending, Tokenization, Neobank Medium: Liquid Staking, Yield Aggregator Easy: Wallet Tracker, Analytics Dashboard, Launchpad
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Just last week, I shared my thoughts on how big trading vaults could become in DeFi. I used @Infinit_Labs' APEX vault as an example, and now its first 90-day trading period has come to an end with some insane results: → 35% APR → $500K+ in TVL → $12.3M in trading volume To put it in perspective, only 4 of 100+ vaults on Morpho currently have an APY greater than 20%. It's not just the numbers, though. APEX is managed by Apex Quantitative Capital, a team with nearly 50 years of combined experience across TradFi and crypto. They're returning for APEX 2 with the same core strategy, further benefiting from the first 90 days of live trading. So I'd say the second round has a good shot at delivering similar or even better results. Deposits are open from Oct 28 to Nov 11. Call it a hunch, but I have a feeling Infinit is about to go two for two. You can deposit here:
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The U.S. Treasury market alone is worth $31.8T. Meanwhile, tokenized U.S. Treasury products onchain account for just $14.5B. DeFi offers exposure to other traditional assets, but only a tiny fraction of these markets is represented onchain so far. Take @apyx_fi, for example: Its apyUSD earns from Strategy's preferred-share dividends, while aptUSD earns from U.S. Treasuries. Let's see what each one offers and how they compare ↓ 1. apyUSD Let's start with @Strategy. Besides buying Bitcoin, the company also issues $STRC, a type of preferred share that pays regular cash dividends. Apyx uses these shares to back apxUSD, its dollar token. Users can then deposit apxUSD to receive apyUSD and earn from those dividends. Here's what apyUSD offers: → Yield source: STRC preferred-share dividends → Recent yield: 13.77% (annualized over 30 days) → Withdrawals: 3-20 days The process is pretty simple - you deposit apxUSD, receive apyUSD, and its value gradually grows relative to apxUSD as yield accumulates. If we assume STRC returns to its $100 par value, the yield can go as high as 16.07%. Personally, I'd consider this for capital I don't plan to withdraw anytime soon. 2. aptUSD For those who prefer easier access to their funds, aptUSD offers another option. It's backed by U.S. Treasuries and cash equivalents, with a different set of conditions: → Yield source: U.S. Treasuries and cash equivalents → Current yield: Around 3.5% APY → Withdrawals: No lockup or cooldown You hold aptUSD, and the yield accumulates automatically without needing to stake or deposit it anywhere else. The yield is obviously lower than apyUSD, but you get more flexibility and confidence with your funds. 3. Bigger Vision @apyx_fi plans to bring more traditional sources of income into DeFi, beyond preferred shares and Treasuries. They've already made some progress: → Four completed security audits → apxUSD listed on Kraken → Products across Ethereum, Base, BNB Chain, and Solana As the platform expands, $APYX is intended to play a bigger role. The token has a fixed supply of 100M and will let holders vote on protocol decisions. There are also plans to distribute 50% of monthly reserve growth to $APYX stakers, with the other half staying in the protocol's reserves. Token holders can benefit as reserves grow, while the protocol keeps building up the assets supporting its products. IMO, they've struck a nice balance here. 4. My Take If you think about it, Apyx already lets you earn income tied to Strategy's preferred shares or U.S. government debt, all through DeFi. Those are two completely different corners of traditional finance. Imagine being able to build an entire income portfolio across five or ten different markets, without needing a traditional brokerage account. I'd happily spend time comparing which assets are paying me, what risks I'm taking, and how much of my money I want exposed to each. That's my kind of homework ٩(◕‿◕)۶
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This month @Deloitte published “Five Trends Shaping Marketing in 2026”. Here’s the TL;DR ↓ 1. Budget pressure is rising: shorter horizons, tighter spend, more CFO scrutiny, and tougher ROI demands. 2. Consumers are more selective and cutting non-essentials, but will still pay more when the value feels clear. 3. Customer experience is becoming a bigger differentiator, and discovery is shifting beyond search to social, creators, communities, and recommendations. 4. AI can lower content costs, speed production, and improve personalisation – but trust is shaky. 5. Most firms are investing more in AI, yet big returns from agentic AI are still rare. Value often takes years and depends on systems, governance, and operating model – not tools alone. My reading: 2026 is probably the year when everything that used to work in marketing suddenly stopped working – attribution broke, and ROAS started falling across key acquisition channels. If I had to share my 5 marketing projections for 2027, they’d be: • More experimentation with AI optimisation; a race for recommendations and citations • A marketing-budget crisis – and increased demand for evidence-based marketing • A new rise of guerrilla and situational marketing • Trust/brand become economic assets • AI becomes part of marketing workflows; teams that ignore AI underperform and get fired What are yours?
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