Web3 Consumer/Social is definitely the correct path to go; just Base App and prev Farcaster team did not understand the fundamentals and had few big mistakes.
You need to be super young and nomad all over the world to conquer ‘Social’. If both Vitalik and Facebook Zuck can speak Chinese fluently, web3 social founder need to be at least multi lingual and nomadic rock star to qualify.
It’s difficult as fuck but it’s a giant blue sea market!