Traditional shopping often rewards whoever pays the most for ads. Agentic commerce is merit-based and shows products that best match what customers are looking for, says @harleyf. "Agentic commerce is merit-based. It's not based on who is supplying the most amount of ad dollars. It is a much better shopping experience and I still think it could get better." "75% of all AI-attributed purchases in Q2 on Shopify are from outside our top 100 categories. [Agentic shopping] is not, 'I want yoga pants.' It's, 'I want reef-safe sunscreen that doesn't leave a white cast on my black leather.'" "AI-referred sessions land on product pages 2.5x more than simply organic search, where they just go to the general page and they're perusing and browsing. That's not how it works with agentic."