In Q2, $META's U.S. 🇺🇸 ARPU rose 31% YoY to $125, far above other major social platforms, while international ARPU increased 17% to $15.10
U.S. revenue per hour also grew 27% YoY to $1.33
Instagram’s U.S. daily time spent per active user up 12% YoY in July
Source: BofA