Hey guys! My team is hiring: Job Title: Marketing Strategy Development Expert Department: Marketing Job Overview: We are seeking a highly analytical and creative Marketing Strategy Development Expert to join our growing team. This role is critical in shaping the brand’s strategic direction through in-depth market research, competitive analysis, and positioning frameworks. The ideal candidate will possess a strong strategic mindset, an eye for branding, and the ability to translate insights into actionable go-to-market strategies. Key Responsibilities: - Competitive Intelligence & Benchmarking Conduct thorough competitor research to identify market trends, positioning strategies, product strengths/weaknesses, and whitespace opportunities. Regularly update internal teams with strategic insights to inform decision-making. - Brand Strategy & Market Positioning Develop and refine the company’s brand architecture and value proposition. Collaborate with leadership to define and communicate a clear brand narrative that resonates across global markets. - Market Trend Analysis & Data-Driven Optimization Monitor macro and industry trends; analyze customer behavior, campaign performance, and market shifts to provide strategic recommendations. Lead post-mortem analysis of key campaigns and product launches, identifying areas for optimization and growth. - Product USP Development Support Work closely with product, business, and content teams to sharpen product messaging and identify compelling unique selling points (USPs). Translate complex technical features into simple, value-driven language for different audience segments. - Cross-functional Collaboration Act as a strategic advisor to product managers, marketing, BD, and design teams to ensure brand consistency and strategic alignment across touchpoints. Support GTM (go-to-market) planning, customer segmentation, and positioning across product lines. - Thought Leadership & Strategic Foresight Identify disruptive trends early and proactively propose strategic pivots or innovation areas. Create strategic frameworks and executive-level reports to guide marketing investment and resource allocation. Requirements: - Bachelor's degree in Marketing, Business, Communications, or a related field; MBA is a plus. - 3–6 years of experience in brand strategy, competitive analysis, or strategic marketing roles (experience in tech, fintech, or crypto industry is a strong advantage). - Strong analytical skills with experience using data platforms (e.g., Google Analytics, SimilarWeb, Statista, etc.). - Proven ability to turn insights into actionable strategic initiatives. - Excellent communication and presentation skills; fluent in English. - Creative thinker with a structured approach to problem-solving. - Self-driven, detail-oriented, and comfortable in a fast-paced environment. Preferred Qualifications: - Experience in high-growth startups or global marketing teams. - Familiarity with Web3, crypto, or blockchain ecosystems. - Experience supporting C-level stakeholders or executive strategy teams. - Knowledge of positioning frameworks (e.g., Blue Ocean, Brand Pyramid, Value Proposition Canvas).