PLUME (@plumenetwork) just announced a strategic investment from Apollo Global. Many people may not realize the significance of Apollo, it’s one of the largest alternative asset managers in the world, managing over $730 billion in assets! Apollo previously invested in SUI, and Plume is their only investment in the RWA sector. That says a lot — IYKYK 😉 Apollo’s involvement signals early recognition from traditional asset management giants toward on-chain financial experiments. Additionally, their newly launched tokenized credit fund, ACRED, will be brought on-chain through Plume’s platform. Meanwhile, Plume·s secondary market has been performing quite resiliently in a fearful market. Plume is a project that my fund has invested in at the primary level, and I’ve personally bought in on the secondary market — so this post may be a little biased. As always, DYOR (Do Your Own Research)! Why my fund Geekcartel @geek_cartel invested: ✨ Following the industry trend: RWA, especially RWAFi (Real World Assets that everyone can access with low user friction), is showing strong momentum. Unlike earlier RWA projects that were only accessible to institutions, Plume strikes an artful balance between compliance and low barriers to entry, making RWA opportunities available (and beneficial) to Web3 users. The potential market? Let your imagination run wild. ✨ Potential that transcends bull and bear markets — a trait that eliminates 90% of projects out there. ✨ An incredibly strong team and top-tier resource network — a critical asset for reaching the ceiling of RWAFi. Why I personally bought in on the secondary market: ✨ Plume has an unusually high ratio of diamond hands among its holders, especially considering the current market sentiment. ✨ Plume has become the go-to partner for any serious RWA project — from TradFi giants to Web3 teams, whether investing in or issuing RWA. Its momentum as the leading RWAFi L1 is unstoppable. ✨Strong support on the secondary market — one of the few solid plays left in this bear market. RWA’s stability makes it stand out. 🤔 ✨ Among RWA-focused projects, Plume has the largest community but the smallest market cap. ✨ Mainnet hasn’t even launched yet — plenty of major catalysts are still on the way. DYOR. 🤞