Entrepreneur Middle East(@EntMagazineME):“Organizations have moved beyond asking whether AI matters and are now focused on how to scale it. The AI race is on, and no one wants to be left behind. This is driving a shift from isolated pilots to embedding AI into how #enterprises actually operate." Entrepreneur Middle East sat down with Jonathan Adashek, @IBM’s Senior Vice President, Marketing and Communicationsto discuss IBM’s #AI strategy, the growing importance of digital sovereignty, the company’s investment in the region, and what the next decade of technological #innovation could look like. Read the full interview HERE:

2026.06.23 10:07

“Organizations have moved beyond asking whether AI matters and are now focused on how to scale it. The AI race is on, and no one wants to be left behind. This is driving a shift from isolated pilots to embedding AI into how #enterprises# actually operate." Entrepreneur Middle East sat down with Jonathan Adashek, @IBM’s Senior Vice President, Marketing and Communicationsto discuss IBM’s #AI# strategy, the growing importance of digital sovereignty, the company’s investment in the region, and what the next decade of technological #innovation# could look like. Read the full interview HERE:

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