🚨 NOW: Anthropic chief DARIO just walked up and said President Trump helped put his Super Intelligence worries at ease
"If we do this right, we work with the President and everyone here, we can win safely!"
Imagine that, all it took was DONALD J. TRUMP getting involved and the tables are turning!
No more SI dooming, no more surrendering to China.
America will remain number one BOTH for national and economic security, as long as Trump is president 👏🏻
中秋刚好在思考这个问题,其实也是个老观点了,借机发出来。
-To C 产品研究的是人性,因为它的决策单元是个体,成功取决于能否触发欲望、情绪和认知偏差;
所以 To C 产品必须研究人性:
贪婪:优惠、红包、返现、免费额度;
懒惰:一键下单、自动续费、语音输入;
恐惧:安全焦虑、健康焦虑、FOMO;
虚荣:等级、勋章、排行榜、社交货币;
从众:销量排序、好友都在用;
损失厌恶:限时折扣、连续签到、即将过期。
我们看到的现象级移动互联网产品,包括币圈成功产品,都是人性机制的产品化。
-To B 产品研究的是权力,因为它的决策单元是组织,成功取决于能否嵌入预算权、审批权、否决权和责任链。
To B 产品的典型设计:组织架构、角色权限、审批流、审计日志、单点登录、数据看板、汇报关系、合规留痕。
这些本质上是权力的数字化:
谁看得见?
谁批得了?
谁改得了?
谁导得出?
谁背锅?
To B 产品不是让所有人满意,而是让关键权力者放心。
所以不同方向的创业者要研究的课题不一样,To C 是行为设计学,To B 是组织政治经济学。