The crypto + AI narrative just hit mainstream.
We’re seeing a 400% increase in AI + Web3 campaign briefs.
Here’s what that means:
🔸 AI-crypto projects are getting 2.3x higher CTRs than pure DeFi
🔸 AI + Web3 messaging is working across both audiences
🔸 Budgets are shifting from pure crypto to AI-crypto hybrids
We audited 50 campaigns.
The AI convergence angle brought CAC down to $18 compared to $31 for traditional crypto.
Feels like positioning is starting to matter more than ever.
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