decentralization is a bad sell the reason is that it focuses on the absence of something rather than a concrete, perceptible difference gained from its addition humans buy presence -> i.e the gain of time, money, access, identity, status, and joy bitcoin does this well, and is arguably the only one to have done so the decentralization isn't why you buy bitcoin, you buy it because of what it promises you for some people, this is money free from the state; for others it's identity, for some insurance, for some status, and for most it's the appreciation of the asset and hence money decentralization is necessary for the selling point to work, but it is not the end itself so if you've made the choice to build on top of a decentralized platform, it is mostly useless to talk about it (except in so far as trying to avoid regulatory responsibility, which is fair), talk about why you are now different as a result perhaps that's asset selection, perhaps that's access, perhaps it's efficiency or composability or speed or security, but without something tangible you won't be able to sell effectively once you do this, you'll understand whether the thing you're building is useless or not because if there's nothing gained from the decentralization vector except putting the word itself in your tweets to signal virtue, then you are building the wrong thing