哎呀?!
我的原创贴要出头啦?!
我要起飞啦?!
艾瑞巴迪!原创内容!加油啊!
这两位的背景信息:
Nikita Bier:X 的 Head of Product,2025 年加入
Allegra Jacchia: Creators Product @ X,也就是 X 创作者产品线相关人员
所以,这是 X 产品侧人员在释放一个明确信号:他们已经意识到原来的分成机制奖励了聚合号、搬运号、低原创内容和互动诱饵。现在他们要把激励从“谁制造更多互动”改向“谁让用户每天更值得打开 X”。
X 的分成逻辑正在从“奖励会制造流量的人”,转向“奖励让人愿意回来看的账号”!
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We’ve been working hard behind the scenes to improve Revenue Sharing and fix the incentives it created. The top earners today look very different from when we first ran this experiment — and that’s a good thing.
For a long time, the program rewarded quantity more than originality. That created a cycle where aggregators and unoriginal content could outperform creators who were actually contributing something new to the platform.
Ultimately, our goal is simple: reward the people who create content that makes X worth opening every day. We’re not done yet, but we’re getting closer.
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