Stop believing every “AI marketing agent” demo you see on X. A lot of AI agents for #crypto# marketing still look cooler than they actually perform. We tested 6 different AI tools for client campaigns. Most of them could automate outreach. But they still couldn’t tell: → which KOL actually converts → which audience is real → who just farms impressions Because in crypto, marketing is not just “sending messages.” It’s knowing who actually moves attention and trust. AI can help with speed. But it still can’t replace real market intuition.

We're building our annual AI marketing report, and we need real data from real marketers, not more hot takes. Quick survey on how you're using AI, what's working, and what's not. Closes Sunday. 🤔 What's the one AI tool you'd never give up right now?

JUST IN: TURKEY-BASED INSIDER ONE JUST ACQUIRED AI MARKETING UNICORN BLUECORE AHEAD OF A PLANNED 2028 U.S. IPO The deal retains Bluecore's unicorn status, meaning a valuation of more than $1 billion. The full picture, per Bloomberg: The deal: - Mix of cash and equity (size undisclosed) - Bluecore valued at $1B+ in the transaction - Insider One absorbs 150 Bluecore staff, including co-founder Fayez Mohamood - 50 other Bluecore employees being cut The strategic context: - Insider One uses AI to help brands personalize marketing and engagement - The deal expands the company's U.S. client base ahead of a planned U.S. IPO targeted for early 2028 - Bluecore serves 400+ brands, including Wayfair $W, The Gap $GAP, and CVS Health $CVS The company: - 2,000+ customers, 1,500 employees - Co-founder and CEO: Hande Cilingir - Last raise: $500M in 2024, led by General Atlantic - In March 2026, partnered with the OpenAI Foundation to use LLMs for customer data analysis - In talks for multiple further deals, mainly in the U.S. "The next acquisition may come from an area where we don't exist at the moment," Cilingir said.

🟡 New on YZi Talent this week: @predictdotfun → Markets Operator @Hertzflow_xyz → Senior BD Manager · AI Marketing Manager Plus, roles are still open across Sign, OpenEden, OptimAI Network, ICME, and YZi Labs. Explore all open roles →

Excited to announce that @zeynepinanoglu is joining @WeAreLegora as our Chief Marketing Officer. Zeynep ran marketing at Atlassian — a 450-person marketing org at USD 6B+ ARR. Before that, she was CMO at Palo Alto Networks, where she helped take the company through a 5x increase in market cap while defining entirely new categories from scratch. Those numbers are rare. But what impressed me the most in our conversations was something harder to find: she thinks like a builder. She's led PLG motions with direct revenue accountability. She's operated at scale without losing the instinct that makes great marketing actually work. One more thing: she has a PhD in Machine Learning from Cambridge. Half the marketing industry is still figuring out what AI means for their function. Zeynep has been sitting with those questions for a long time. She's coming in to lead an already exceptional team. The Legora marketing org have shown the world what B2B AI marketing looks like when you genuinely believe in what you're building — the Jude Law campaign alone got global recognition most B2B companies would never dream of. Legora now has more than 100,000 users, 1,200+ customers across 50 countries, and a real shot at defining what agentic law means for the world. Zeynep joins at the moment when that story needs to be told at scale. Welcome, Zeynep! Read the full story by @meliarobin at @BusinessInsider: