AI filmmaking is steering industry conversation at Toronto International Film Festival, and CapCut is setting the pace.

TIFF: The Market is a new extension of @TIFF_NET where entertainment and innovation professionals shop what’s next in content. Check out CapCut’s #TIFF26# programming Sept. 13-14: 🟠 Selected screenings from the CapCut CRE[AI]TE AI Festival 🟠 Q&A with creators, moderated by Justin Hackney @WonderStudiosX 🟠 An industry panel with @ai_massive 🟠 A major upcoming project announcement Social and AI-driven content are now key players in an industry looking to capture attention; creators in these fields are naturally at the forefront. Meet us at The Market, or follow along here for updates throughout TIFF weekend.

A tip for AI filmmaking using Grok Imagine: Creating a full story with AI is vastly more complex than producing a trailer. To summarize: - What is difficult for a film shoot can be easy for AI. - What is easy for a director can be extremely difficult for AI. For example: During a film shoot, a director positions multiple cameras to capture each scene; during editing, they then cut between these different shots to make the scene dynamic and improve narrative clarity. With AI, however, you generate content second by second from a *single* viewpoint. You then need the AI ​​to recreate the exact same environment—including locations, objects, lighting, and people—but from a different angle. And believe me, getting that right can sometimes take days. This is where Grok Imagine shines: you can chat with Grok to explain exactly what you want in your own language. Grok then translates this into a prompt, making the process much easier. You can also use a dedicated Grok bot to assist you with the production process.

I've always seen filmmaking technique and form indestinguishable from content. They are one and the same, just like you can't separate words and sentences from the story in a novel. You can break them apart into elements, but that's schematics. The holistic effect is the thing.

Munich has Spielberg's most identifiable filmmaking, as in it's a series of bravura camera and edit set ups - but it is not in my favorites of his. It is a masterwork film for sure in a catalog of absolute genius work, but the movie leaves me cold. The politics are unclear other than killing is bad - not that it needs to answer anything - but it is ultimately a very dispiriting movie. You can't put this direction ahead of Schindler's List on a technical level anyways. There's a lot more risky camera/actor bonding moments in that film that won't be seen simply because it's so fluid. That's the true mark of directorial genius - when your art is so infused into the experience it is hard to extract the formality of it. Just take the long shot of Nazis trying to kill a man where Spielberg runs background extras on the malfunctioning gun as a joke...in an Auschwitz film...about a Jew being seemingly executed. I don't think there's any filmmaker in the world who could pull that off. Like how do you even fucking come up with that, and then think you can skillfully find the tone to make that scene work and not blow the film up but also question the nature of God or luck. That's not just genius, that's insanity. I love Spielberg. He will always be the greatest of all time. Munich is great, but it's not the Greatest. The moral murkiness of Munich is the greatest for adulting people in the middle of their existential crisis, who need answers to be nihilistic. But give it a couple years, have a couple children, love your family, and life becomes meaningful again. What makes something Great reminds us what makes us Great. As skillful as Munich is, the meaning is as important as the movement.

The reason you see so few creative filmmaking careers go the distance is because the level of vitriol and criticism intensifies as you move up. That bar gets lower as kids spout crap at each other. They claw each other down and kill each other's mental states in the womb. However it does seperate the strong from the weak. I'm fine to get criticism or insults. It reassures me that the Great Filter is working and teflon skin sociopaths like me will be fine. Fire away.